SocialMedia.orgHow to hire a Social Media /

Community Manager

• Speed vs. Quality vs. Cost• Lots of data – bad hires hurt• Brand Ambassador• Who by Smart & Street

– Scorecards– Purposeful interviews– Science instead of voodoo

Hiring is hard

What kind of CM?Content Membership

Curating social media pages Association model

Posting content Moderator/discussion leader

Encouraging comments and responding Suggesting topics

Editorial experience Defining behaviors

Brand voice Defending boundaries

VS

Peer-to-Peer Spectrum

Publish Content

Only

Content + Comments

Content + Peer-to-Peer Community

Primarily Community

Driven

100% Peer-to-Peer

How we do it

• Culture First• Science not voodoo• Trust gut on negatives,

but not skills• Radical Transparency• Can’t teach values

Core Hiring Principles

The Essentials:• Moderator Experience• Relationship Person• Context/Empathy• Industry Knowledge• Process-driven

Membership Director

• Writing Skills – articulate with personality

• Context/Empathy• Passionate about what you do• Journalism backgrounds• Gravitas vs. Peppiness• Introduce Slowly • Service-oriented

Things to consider

Questions? Need more info? We’re happy to help.

• Email: brian@socialmedia.org• Phone: 512-651-4800• Online: socialmedia.org & gaspedal.com

Want to Learn More About Joining our team?