SMB Facebook contest

Stage 1 We posted on the Calcalist Facebook account an application of surfers' contents.Stage 2 We urged SMB with Facebook accounts to submit their accounts to the contest. We thus created a gallery of SMB that were exposed to the 60,000 Facebook friends of Calcalist.Stage 3Using of the resource of social links on the Facebook network, the business owners spread the word regarding the contest and called upon their network friends to vote for them and upon other business owners to enroll. Stage 4Choice of Facebook pages was based on an adjusted calculation of surfers’ vote (30%) and a professional panel of judges (70%). The prize for the winning Facebook page: advertisement in Calcalist (newspaper and web site), Facebook application package, business communication package.

Application Page Samples

Application Page Samples

Application Page Samples

Aggressive Promotion On All Platforms

Newspaper Ads

NewspaperAds

:// . 2 . . / / / 2.http www b c co il calcalist finalist banners html

Web site

Web site

Interstitials

Facebook Promotions

http://www.calcalist.co.il/internet/articles/0,7340,L-3559303,00.

html

Content Articles

Content Articles

Calcalist's “Finalist” Competition: Selecting

the best SMB Facebook pages in Israel

Hundreds of small and medium-size

businesses have registered for the

competition,

which ranks the best pages.

The winner will win a prize valued at NIS

100,000

:// . . . / / /0,7340, -3559300,00.http www calcalist co il internet articles L html

Content Articles

:// . . . / / /0,7340, -3560386,00.http www calcalist co il marketing articles L html

“I Merge My Love for Food and People”Dganit Amichai and her partner Rona Paradis won Calcalist’s SMB Facebook Page Competition, for Small Businesses, for their restaurant and bakery page “Bread &Wine” in Yehud - Israel.

NL Mailing

The Effect is Multiplied!!

Partners Promote Competition