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SmartSource.com Model: To Replicate or Not?

By: Daniel Hagen

Website with list of coupons. Can be filtered by: Zip Code Category Brand

Coupons can be printed out or “Direct2Card” 1.8 Millions visitors monthly Companies pay SmartSource.com to list deals

for their product

SmartSource.com Model

Attracts clients w/ CRM: Retains old clients Manages correspondence with potential

clients Receives coupons:

Partners: CouponMom.com, Cellfire, MyPoints, Tops and ToysRUs.com

Coordinated with clients through collaboration tool e.g. SharePoint

Attracts consumers: In-store print deals Coupons on partners’ websites

Manages Coupon Downloads: Google Analytics

How it Operates

SmartSource.com Review

Niche Coupon Website Target towards your favorite hobby

(painting, fishing, etc.) Steal customers from the major

players: Groupon SmartSource.com Amazon.com

Offer coupons only on products you would use

Build relationships with the vendors Create a blog/information portion of

the website to become poised as an expert

Send out monthly email with valuable content for the potential customer and 3 highlighted deals.

Our Recommendation