SmartSource Model: To Replicate or Not?

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{ SmartSource.com Model: To Replicate or Not? By: Daniel Hagen

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SmartSource.com Model: To Replicate or Not?. By: Daniel Hagen. Website with list of coupons. Can be filtered by: Zip Code Category Brand Coupons can be printed out or “Direct2Card” 1.8 Millions visitors monthly Companies pay S martSource.com to list deals for their product. - PowerPoint PPT Presentation

Transcript of SmartSource Model: To Replicate or Not?

Page 1: SmartSource Model: To Replicate or Not?

{

SmartSource.com Model: To Replicate or Not?

By: Daniel Hagen

Page 2: SmartSource Model: To Replicate or Not?

Website with list of coupons. Can be filtered by: Zip Code Category Brand

Coupons can be printed out or “Direct2Card” 1.8 Millions visitors monthly Companies pay SmartSource.com to list deals

for their product

SmartSource.com Model

http://smartsource.com/smartsource/index.jsp?Link=MKRU3JAAR6CCY
http://smartsource.com/smartsource/index.jsp?Link=MKRU3JAAR6CCY
Page 3: SmartSource Model: To Replicate or Not?

Attracts clients w/ CRM: Retains old clients Manages correspondence with potential

clients Receives coupons:

Partners: CouponMom.com, Cellfire, MyPoints, Tops and ToysRUs.com

Coordinated with clients through collaboration tool e.g. SharePoint

Attracts consumers: In-store print deals Coupons on partners’ websites

Manages Coupon Downloads: Google Analytics

How it Operates

Page 4: SmartSource Model: To Replicate or Not?

SmartSource.com Review

Page 5: SmartSource Model: To Replicate or Not?

Niche Coupon Website Target towards your favorite hobby

(painting, fishing, etc.) Steal customers from the major

players: Groupon SmartSource.com Amazon.com

Offer coupons only on products you would use

Build relationships with the vendors Create a blog/information portion of

the website to become poised as an expert

Send out monthly email with valuable content for the potential customer and 3 highlighted deals.

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