Post on 13-Sep-2014
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SMB Breakout Build Amazing Apps. Connect Everything. Darrach Flinter Norah Ward Sales Engineer @darrachvader In/dflinter
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And Customers Are Getting Lost in the Divide
79% of marketing leads never
convert into sales
Making Marketing Work for Sales is Difficult
Missed Targets
Limited Visibility
Not Enough Leads
Poor Lead Quality
Low Lead Conversion
No lead nurturing
Bad leads routed directly to Sales
Manual lead routing
Inconsistent pipeline
Low performing campaigns
No lead profiling
No sales insights
Long & inconsistent sales cycles
Time wasted
No ROI reporting
Lack of accountability
Poor alignment
Find and Connect to New Customers Faster
Get more and better leads directly inside Salesforce
Accounts and contacts in one click
Leading business data
Cross-sell and up-sell
+26% Increase in sales
opportunities
Jason AbramsOffice Manager
United Partners | Chicago IL 6/1/2013
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Jacob AbramsLead Usability Analyst
United Partners | Chicago IL Active - 12/31/12
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James AbramsSr. Database Architect
United Partners | Chicago IL Active - 8/8/13
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Drive Growth with Pardot
More Sales
Complete Insight
Nurture Pipeline
Generate Better Leads
Improve Close Rates
Smarter Marketing. Better Sales Results.
1T Connected
Sensors
Customers Expect a New Class of Engaging Apps
Social Mobile
Connected
50B Connected Products
4.5B Aggregate
Social Users 5B Smartphones
by 2017
Most Companies Struggle to Build Apps
Complexity of form factors
Limited number of developers
Multiple operating systems
Multiple platforms
60%
40%
20%
Per
cent
of R
espo
nden
ts Mobile apps
are critical
Mobile apps deployed
Economist Study of 1,300 Global Executives “The State of the Customer-Led Economy”
“App Gap” have deployed apps 1/2 <
Salesforce Platform is the Fastest Path from Idea to App
Idea Build App
Idea
buy & setup
hardware
install complex software
define user access
build & test security
make it mobile &
social
setup reporting & analytics
build app
Legacy Platforms 6-12 Months?
App
App
Our Customers Report They’re Building Apps Faster
+43% Increase in
Coding Productivity
+52% Faster System Testing Decrease in
IT Costs
+46% Faster Integration
+45% +52%
Faster Design
+55% Faster
Configuration
+58% Faster
Deployment
Average Percentage Improvements Reported by Customers Source: Salesforce.com Customer Rela2onship Survey conducted March 2013, by an independent third-‐party, Confirmit Inc., on 5,200+ customers randomly selected. Response sizes per ques2on vary.
The Best Customer Apps Connect Two Critical Elements
Personalized Remembers Your Preferences
Beautiful Inspiring design
Immediate No lags or emails
Customer Insight Predict Customer Needs
Customer Engagement Business Process
Real-time Work!ow Automate Employee Responses
Marketing
Continuously build your brand