Transcript of Small business-seo-2013-centralmass-expo
- SEO In 2013 2013 Central MA Business Expo Dan Shure
@dan_shure
- Im Dan. www.evolvingseo.com @dan_shure
- What Is SEO? @dan_shure
- Showing Up Here @dan_shure
- Traffic @dan_shure
- Transactions @dan_shure
- Why Does SEO Matter? @dan_shure
- Organic Search Is Growing Slide source:
http://www.slideshare.net/randfish/the-power-of-inbound-marketing
@dan_shure
- You Could Be Missing Out On Business @dan_shure
- Or Worse, You Could Be Unintentionally Turning Away Traffic
@dan_shure
- Or Worse, You Could Be Unintentionally Turning Away Traffic
@dan_shure
- Or Worse, You Could Be Unintentionally Turning Away Traffic
@dan_shure
- Or Worse, You Could Be Unintentionally Turning Away Traffic
@dan_shure
- Or Worse, You Could Be Unintentionally Turning Away Traffic
https://twitter.com/dan_shure/status/293929126694375424 (Note: this
looks to have since been resolved) @dan_shure
- 9 Parts 1. Anatomy Of Google 2. Types Of Searches 3. Myths 4.
Why Sites Rank 5. Basic On Site SEO 6. Local SEO 7. Mobile SEO 8.
Content 9. Social Media @dan_shure
- Part One Anatomy Of Google Live Demo @dan_shure
- Anatomy: 85 Examples
http://www.slideshare.net/crumplezone/beyond-10-blue-links-the-future-of-ranking
@dan_shure
- Part Two - Types Of Searches Live Demo @dan_shure
- 5 Myths @dan_shure
- Myth 1 Use The Keyword Meta Tag @dan_shure
- Myth 2 Stuff In As Many Keywords As Possible @dan_shure
- Myth 3 SEO Is a Trick @dan_shure
- Myth 4 Buying PPC Ads Helps Organic Rankings @dan_shure
- Myth 5 Publish As Much Content On As Many Pages As Possible.
Annoyingly Often. @dan_shure
- Mistakes Hiring SEOs @dan_shure
- Dont Believe Guarantees No no no no!!! @dan_shure
- Dont Go With The Cheapest Option Further reading:
http://searchengineland.com/the-hidden-cost-of-cheap-seo-social-labor-131585
http://www.searchenginejournal.com/why-theres-no-such-thing-as-cheap-seo-or-link-building/45932/@dan_shure
- Mostly Avoid SEOs Who Cold Call/Email You First @dan_shure
- Get Educated FIRST Moz.org Google Webmaster Guidelines Google
Help Videos Local SEO Learning Center GetListed Clarity Talk To An
SEO (Paid) Google Webmaster Help Forum @dan_shure
- Part Four Why Sites Rank @dan_shure
- Content http://moz.com/blog/visual-guide-to-keyword-
targeting-onpage-optimization http://moz.com/blog/how-to-rank
@dan_shure
- Back Links @dan_shure
- User Metrics @dan_shure
- User Metrics @dan_shure
- Social Media @dan_shure
- Moz SEO Ranking Study http://moz.com/search-ranking-factors
(just came out today!) @dan_shure
- Part Five Basic On Site SEO @dan_shure
- Choosing A Platform WordPress Static HTML Other CMS (Drupal,
Joomla) Dont Hosted (Yellowpages etc) @dan_shure
- Set Up Analytics & Webmaster Tools
www.google.com/analytics/ www.google.com/webmasters/tools/
@dan_shure
- Title Tags @dan_shure
- Title Tags Webpage Title Goes Here @dan_shure
- Title Tags Bad Best SEO, Search Engine Optimization, Web Site
Ranking Company, SEO Services Worcester, Boston, The Planet
@dan_shure
- Title Tags Good Search Engine Optimization Services In
Worcester, MA Evolving SEO @dan_shure
- Title Tags Local SEO Tip Include the city, state in your title
tag @dan_shure
- Title Tags Google Webmaster Title / Description Resource
https://support.google.com/webmaster s/answer/35624?hl=en
@dan_shure
- Web Crawler Screaming Frog SEO Spider @dan_shure
- Authorship @dan_shure
- Part Six Local SEO @dan_shure
- @dan_shure Source:
http://moz.com/blog/2013-local-search-ecosystems
- NAP Name, Address, Phone Number Consistency is Key.
@dan_shure
- NAP Name, Address, Phone Number Eliminate duplicates.
@dan_shure
- Claim Your Google Places Page
https://www.google.com/business/place sforbusiness/ @dan_shure
- NAP - Your Website Present in footer Clear contact / directions
page @dan_shure
- Google Places Categories VERY Important Select as many as
possible Use Googles suggested categories @dan_shure
- Google Places Categories VERY Important @dan_shure
http://blumenthals.com/?Google_LBC_Categories - Blumenthals Google
Places Category Tool
- Data Aggregators @dan_shure
- Data Aggregators http://www.infogroup.com/
http://www.expressupdate.com/search
http://www.databyacxiom.com/presence-management.html
http://www.neustarlocaleze.biz/directory/index.aspx
http://www.factual.com/ @dan_shure
- Yelp https://biz.yelp.com/ @dan_shure
- Tools https://getlisted.org/ https://www.whitespark.ca/local-
citation-finder/ (paid) https://www.whitespark.ca/citation-
building-submission-service (paid) @dan_shure
- Claim GPS Listings http://here.com/primeplaces/ @dan_shure
- Reviews @dan_shure
- Reviews Check In Once a Week (or so) RESPOND!! @dan_shure
- Reviews Link to review profiles from website Encourage reviews
from happy customers @dan_shure
- Part Seven Mobile SEO @dan_shure
- Your Site HAS To Look Good And Work On Mobile @dan_shure
- Responsive Design @dan_shure
- Check PageSpeed @dan_shure
http://developers.google.com/speed/pagespeed/insights/
- Part Eight - Content @dan_shure
- Define Your Audience People who are most like to buy my
[product/service]. arelikely also interested in___________________.
@dan_shure
- Use Ubersuggest.org @dan_shure
- Use Ubersuggest.org @dan_shure
- Use Ubersuggest.org @dan_shure
- Blogs Are About Conversation @dan_shure
- Teach Teach & Share Watch The Classic Video By Jason Fried
http://youtu.be/Ks2saa38Id4 @dan_shure
- Tell A Story
http://www.evolvingseo.com/2013/05/19/moving-to-worcester-ma/
@dan_shure
- Curate Curate Internet Marketing Conference List
http://keyphraseology.com/internet-marketing-seo-conferences/
@dan_shure
- Blogs Work, But Cant Suck Consistency Is More Important Than
Frequency @dan_shure
- Blogs Work, But Cant Suck Write as if Google Doesnt Exist (ie:
get traffic from elsewhere) @dan_shure
- No Excuses. Speechpad @dan_shure
- Part Eight Social Media @dan_shure
- Register Your Profiles (Even If You Dont Use Them)
www.knowem.com @dan_shure
- For SEO, Social Is About Showing Engagement @dan_shure
- For SEO, Social Is About Showing Engagement @dan_shure
- No excuses here, either.
http://www.socialmediaexaminer.com/social-media-case-study-victory-auto/@dan_shure
- No excuses here, either.
http://www.socialmediaexaminer.com/social-media-case-study-victory-auto/@dan_shure
- Link To/From Website @dan_shure
- Link To/From Website @dan_shure
- To Conclude @dan_shure
- SEO Takes Work @dan_shure
- SEO Can Make The Web A Better Place @dan_shure
- Not A Zero Sum Game @dan_shure
- Worcester / Central MA has a LOT to gain as a whole.
@dan_shure
- Thanks! Q&A @dan_shure evolvingseo.com @dan_shure