SEO In 2013 2013 Central MA Business Expo Dan Shure @dan_shure

Im Dan. www.evolvingseo.com @dan_shure

What Is SEO? @dan_shure

Showing Up Here @dan_shure

Traffic @dan_shure

Transactions @dan_shure

Why Does SEO Matter? @dan_shure

Organic Search Is Growing Slide source: http://www.slideshare.net/randfish/the-power-of-inbound-marketing @dan_shure

You Could Be Missing Out On Business @dan_shure

Or Worse, You Could Be Unintentionally Turning Away Traffic @dan_shure

Or Worse, You Could Be Unintentionally Turning Away Traffic @dan_shure

Or Worse, You Could Be Unintentionally Turning Away Traffic @dan_shure

Or Worse, You Could Be Unintentionally Turning Away Traffic @dan_shure

Or Worse, You Could Be Unintentionally Turning Away Traffic https://twitter.com/dan_shure/status/293929126694375424 (Note: this looks to have since been resolved) @dan_shure

9 Parts 1. Anatomy Of Google 2. Types Of Searches 3. Myths 4. Why Sites Rank 5. Basic On Site SEO 6. Local SEO 7. Mobile SEO 8. Content 9. Social Media @dan_shure

Part One Anatomy Of Google Live Demo @dan_shure

Anatomy: 85 Examples http://www.slideshare.net/crumplezone/beyond-10-blue-links-the-future-of-ranking @dan_shure

Part Two - Types Of Searches Live Demo @dan_shure

5 Myths @dan_shure

Myth 1 Use The Keyword Meta Tag @dan_shure

Myth 2 Stuff In As Many Keywords As Possible @dan_shure

Myth 3 SEO Is a Trick @dan_shure

Myth 4 Buying PPC Ads Helps Organic Rankings @dan_shure

Myth 5 Publish As Much Content On As Many Pages As Possible. Annoyingly Often. @dan_shure

Mistakes Hiring SEOs @dan_shure

Dont Believe Guarantees No no no no!!! @dan_shure

Dont Go With The Cheapest Option Further reading: http://searchengineland.com/the-hidden-cost-of-cheap-seo-social-labor-131585 http://www.searchenginejournal.com/why-theres-no-such-thing-as-cheap-seo-or-link-building/45932/@dan_shure

Mostly Avoid SEOs Who Cold Call/Email You First @dan_shure

Get Educated FIRST Moz.org Google Webmaster Guidelines Google Help Videos Local SEO Learning Center GetListed Clarity Talk To An SEO (Paid) Google Webmaster Help Forum @dan_shure

Part Four Why Sites Rank @dan_shure

Content http://moz.com/blog/visual-guide-to-keyword- targeting-onpage-optimization http://moz.com/blog/how-to-rank @dan_shure

Back Links @dan_shure

User Metrics @dan_shure

User Metrics @dan_shure

Social Media @dan_shure

Moz SEO Ranking Study http://moz.com/search-ranking-factors (just came out today!) @dan_shure

Part Five Basic On Site SEO @dan_shure

Choosing A Platform WordPress Static HTML Other CMS (Drupal, Joomla) Dont Hosted (Yellowpages etc) @dan_shure

Set Up Analytics & Webmaster Tools www.google.com/analytics/ www.google.com/webmasters/tools/ @dan_shure

Title Tags @dan_shure

Title Tags Webpage Title Goes Here @dan_shure

Title Tags Bad Best SEO, Search Engine Optimization, Web Site Ranking Company, SEO Services Worcester, Boston, The Planet @dan_shure

Title Tags Good Search Engine Optimization Services In Worcester, MA Evolving SEO @dan_shure

Title Tags Local SEO Tip Include the city, state in your title tag @dan_shure

Title Tags Google Webmaster Title / Description Resource https://support.google.com/webmaster s/answer/35624?hl=en @dan_shure

Web Crawler Screaming Frog SEO Spider @dan_shure

Authorship @dan_shure

Part Six Local SEO @dan_shure

@dan_shure Source: http://moz.com/blog/2013-local-search-ecosystems

NAP Name, Address, Phone Number Consistency is Key. @dan_shure

NAP Name, Address, Phone Number Eliminate duplicates. @dan_shure

Claim Your Google Places Page https://www.google.com/business/place sforbusiness/ @dan_shure

NAP - Your Website Present in footer Clear contact / directions page @dan_shure

Google Places Categories VERY Important Select as many as possible Use Googles suggested categories @dan_shure

Google Places Categories VERY Important @dan_shure http://blumenthals.com/?Google_LBC_Categories - Blumenthals Google Places Category Tool

Data Aggregators @dan_shure

Data Aggregators http://www.infogroup.com/ http://www.expressupdate.com/search http://www.databyacxiom.com/presence-management.html http://www.neustarlocaleze.biz/directory/index.aspx http://www.factual.com/ @dan_shure

Yelp https://biz.yelp.com/ @dan_shure

Tools https://getlisted.org/ https://www.whitespark.ca/local- citation-finder/ (paid) https://www.whitespark.ca/citation- building-submission-service (paid) @dan_shure

Claim GPS Listings http://here.com/primeplaces/ @dan_shure

Reviews @dan_shure

Reviews Check In Once a Week (or so) RESPOND!! @dan_shure

Reviews Link to review profiles from website Encourage reviews from happy customers @dan_shure

Part Seven Mobile SEO @dan_shure

Your Site HAS To Look Good And Work On Mobile @dan_shure

Responsive Design @dan_shure

Check PageSpeed @dan_shure http://developers.google.com/speed/pagespeed/insights/

Part Eight - Content @dan_shure

Define Your Audience People who are most like to buy my [product/service]. arelikely also interested in___________________. @dan_shure

Use Ubersuggest.org @dan_shure

Use Ubersuggest.org @dan_shure

Use Ubersuggest.org @dan_shure

Blogs Are About Conversation @dan_shure

Teach Teach & Share Watch The Classic Video By Jason Fried http://youtu.be/Ks2saa38Id4 @dan_shure

Tell A Story http://www.evolvingseo.com/2013/05/19/moving-to-worcester-ma/ @dan_shure

Curate Curate Internet Marketing Conference List http://keyphraseology.com/internet-marketing-seo-conferences/ @dan_shure

Blogs Work, But Cant Suck Consistency Is More Important Than Frequency @dan_shure

Blogs Work, But Cant Suck Write as if Google Doesnt Exist (ie: get traffic from elsewhere) @dan_shure

No Excuses. Speechpad @dan_shure

Part Eight Social Media @dan_shure

Register Your Profiles (Even If You Dont Use Them) www.knowem.com @dan_shure

For SEO, Social Is About Showing Engagement @dan_shure

For SEO, Social Is About Showing Engagement @dan_shure

No excuses here, either. http://www.socialmediaexaminer.com/social-media-case-study-victory-auto/@dan_shure

No excuses here, either. http://www.socialmediaexaminer.com/social-media-case-study-victory-auto/@dan_shure

Link To/From Website @dan_shure

Link To/From Website @dan_shure

To Conclude @dan_shure

SEO Takes Work @dan_shure

SEO Can Make The Web A Better Place @dan_shure

Not A Zero Sum Game @dan_shure

Worcester / Central MA has a LOT to gain as a whole. @dan_shure

Thanks! Q&A @dan_shure evolvingseo.com @dan_shure