aS

Innovative Mobile Accessory Solutions

Brooklyn, NY

MISSION STATEMENT

SliqCase is a company that develops and manufactures multi-functional silicone rubber cases for portable media players. SliqCase is committed to providing its customers with maximum functionality without sacrificing style or design, all while assuring convenience, reliability and quality in both its products and customer service.

INTRODUCING

Brooklyn, NY

SliqCase v1.0

for Apple 3rd Generation iPod Touch

FIRST PRODUCT RUN

Card WalletPersonalization

Brooklyn, NY

Protect from dust and scratches

SliqCase v1.0

for Apple 3rd Generation iPod Touch

Brooklyn, NY

MARKETING PLANSWOT

STRENGTHS WEAKNESSES

•Tweak to an existing product•Large market•Adds 2 functions in 1•Simple and non-obtrusive design•Ability to personalize device

•Simple to copy•Could be limited to only urban consumers•Unsustainable

Opportunities Threats

•Always new phone models and personal devices coming out

•Easy to copy•Hard to protect with a patent•Overtaken by competitors

Brooklyn, NY

MARKETING PLANAIDA Campaign

AWARENESS INTEREST

IN-CAR SUBWAY ADPEOPLE USING PRODUCT IN TRAIN CAR

Brooklyn, NY

MARKETING PLANAIDA Campaign

DESIRE ACTION

BUY ONE GET ONE SALE

Brooklyn, NY

PRODUCTIONSLIQCASE COSTING

Materials and Labor:

LDP $1.70

Pick/Pack $0.20

Total Cost $1.90

Wholesale Price $4.00

FIRST PRODUCTION RUN $19,000*Prices are estimated based on available information

regarding production with 10,000 units to be produced

Brooklyn, NY

PRODUCTIONMilestone Chart

Brooklyn, NY

FINANCESTART-UP AND CAPITAL EXPENSES

Patent & Trademark

$3,000

Incorporation fee $300

First Production Run (10,000 units)

$19,000

TOTAL $22,300

Brooklyn, NY

FINANCEOPERATIONAL COSTS

Salary $80,000

Salary Tax $12,000

Loan Repayment $6,000

Accountant $2,000

Website Construction $160

Research and Development

$1,000

TOTAL $101,160

Brooklyn, NY

FINANCEBREAK-EVEN INCOME STATEMENT

REVENUES $192,685.71COSTS $91,525.71

GROSS PROFIT $101,160.00OPERATING EXPENSES

$101,160.00

PROFIT $0.0048,171 units sold

Brooklyn, NY

FINANCEFIRST YEAR INCOME STATEMENT

REVENUES $212,463.62COSTS $99,970.22

GROSS PROFIT $110,493.40OPERATING EXPENSES

$101,160.00

PROFIT $9,333.40 52,616 units sold

Brooklyn, NY

FINANCESECOND YEAR INCOME STATEMENT

REVENUES $234,464.00COSTS $111,370.40

GROSS PROFIT $123,093.60OPERATING EXPENSES

$101,160.00

PROFIT $21,933.6058,616 units sold

Brooklyn, NY

FUTURE OF BUSINESS

DEVELOPMENT OF SLIQCASES FOR:

•Apple iPhone•Blackberry Bold•Blackberry Tour•Droid

Source: Inc. Magazine