SliqCase
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Transcript of SliqCase
aS
Innovative Mobile Accessory Solutions
Brooklyn, NY
MISSION STATEMENT
SliqCase is a company that develops and manufactures multi-functional silicone rubber cases for portable media players. SliqCase is committed to providing its customers with maximum functionality without sacrificing style or design, all while assuring convenience, reliability and quality in both its products and customer service.
INTRODUCING
Brooklyn, NY
SliqCase v1.0
for Apple 3rd Generation iPod Touch
FIRST PRODUCT RUN
Card WalletPersonalization
Brooklyn, NY
Protect from dust and scratches
SliqCase v1.0
for Apple 3rd Generation iPod Touch
Brooklyn, NY
MARKETING PLANSWOT
STRENGTHS WEAKNESSES
•Tweak to an existing product•Large market•Adds 2 functions in 1•Simple and non-obtrusive design•Ability to personalize device
•Simple to copy•Could be limited to only urban consumers•Unsustainable
Opportunities Threats
•Always new phone models and personal devices coming out
•Easy to copy•Hard to protect with a patent•Overtaken by competitors
Brooklyn, NY
MARKETING PLANAIDA Campaign
AWARENESS INTEREST
IN-CAR SUBWAY ADPEOPLE USING PRODUCT IN TRAIN CAR
Brooklyn, NY
MARKETING PLANAIDA Campaign
DESIRE ACTION
BUY ONE GET ONE SALE
Brooklyn, NY
PRODUCTIONSLIQCASE COSTING
Materials and Labor:
LDP $1.70
Pick/Pack $0.20
Total Cost $1.90
Wholesale Price $4.00
FIRST PRODUCTION RUN $19,000*Prices are estimated based on available information
regarding production with 10,000 units to be produced
Brooklyn, NY
PRODUCTIONMilestone Chart
Brooklyn, NY
FINANCESTART-UP AND CAPITAL EXPENSES
Patent & Trademark
$3,000
Incorporation fee $300
First Production Run (10,000 units)
$19,000
TOTAL $22,300
Brooklyn, NY
FINANCEOPERATIONAL COSTS
Salary $80,000
Salary Tax $12,000
Loan Repayment $6,000
Accountant $2,000
Website Construction $160
Research and Development
$1,000
TOTAL $101,160
Brooklyn, NY
FINANCEBREAK-EVEN INCOME STATEMENT
REVENUES $192,685.71COSTS $91,525.71
GROSS PROFIT $101,160.00OPERATING EXPENSES
$101,160.00
PROFIT $0.0048,171 units sold
Brooklyn, NY
FINANCEFIRST YEAR INCOME STATEMENT
REVENUES $212,463.62COSTS $99,970.22
GROSS PROFIT $110,493.40OPERATING EXPENSES
$101,160.00
PROFIT $9,333.40 52,616 units sold
Brooklyn, NY
FINANCESECOND YEAR INCOME STATEMENT
REVENUES $234,464.00COSTS $111,370.40
GROSS PROFIT $123,093.60OPERATING EXPENSES
$101,160.00
PROFIT $21,933.6058,616 units sold
Brooklyn, NY
FUTURE OF BUSINESS
DEVELOPMENT OF SLIQCASES FOR:
•Apple iPhone•Blackberry Bold•Blackberry Tour•Droid
Source: Inc. Magazine