New Way’s of Delivery

•There are new ways of delivering audio through broadcasting

•Satellite radio such as XM and Sirrus

THE TRIPLE C’S OF RADIO

COMPETITION- in today’s radio industry

CONSOLIDATION- of large radio conclomerates

CONTROL- of the airwaves

CCC

ENHANCEMENTS OF ON AIRTRANSMISSIONS

A LOT OF STATION HAVE INSTALLED DIFFERENT EQUIPMENT

COMPUTERIZED EQUIPMENT

DIGITAL EQUIPMENT

TRANSMISSION