Skittles Brand Book

Post on 18-Nov-2014

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Transcript of Skittles Brand Book

AN INSPIRATIONAL SKITTLES BRAND BOOK

D E D I C AT E D T O

THE

MIGHTY

MINKT E N A C I O U S , U N WAV E R I N G ,

Y E T E X T R E M E LY S U P P L E

“I think Skittles are delicious. But what do I know?”

— Plato

Welcome to page 16!

And page 17!

I smell cheese.

No, you don’t.

P A G E

P L A S T I C

C U P

The

wor

ds a

nd im

ages

on

thes

e tw

o pa

ges

wer

e pr

inte

d w

ith a

spe

cial

ink

that

is o

nly

legi

ble

to s

ea u

rchi

ns.

If yo

u ar

e no

t a s

ea u

rchi

n, s

orry

. You

wou

ldn’

t hav

e go

tten

the

joke

any

way

.

THIS IS THE AVERAGE SKITTLES® CONSUMER (ASC):

THE AVERAGE SKITTLES® CONSUMER(OR ASC):

— Is 12-17 years of age

— Owns an exotic pet, such as an iguana

— Loves playing sports like basketball

— Wishes he/she could fly

— Dreams of someday being a rock star,

• astronaut or possibly some kind of knight

— Fears long-limbed animals, such as giraffes

— Likes listening to music

— Enjoys skateboarding and rollerblading

• in his/her free time

— Wears large hats and other popular clothing

— Is very school-spirited

THIS IS THE AVERAGE SKITTLES® CONSUMER (ASC):

THE AVERAGE SKITTLES® CONSUMER(OR ASC):

— Is 12-17 years of age

— Owns an exotic pet, such as an iguana

— Loves playing sports like basketball

— Wishes he/she could fly

— Dreams of someday being a rock star,

• astronaut or possibly some kind of knight

— Fears long-limbed animals, such as giraffes

— Likes listening to music

— Enjoys skateboarding and rollerblading

• in his/her free time

— Wears large hats and other popular clothing

— Is very school-spirited

Unless you’re one of those start-at-the-end-of-the-book people. In that case, enjoy.