Skittles Punťa - Internet Infoi.iinfo.cz/files/iac/676/hana-lerchova-wrigley-1.pdf ·...
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Skittles Punťa Historicky nejúspěšnější on-line kampaň značky v ČR a SR
Transcript of Skittles Punťa - Internet Infoi.iinfo.cz/files/iac/676/hana-lerchova-wrigley-1.pdf ·...
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Skittles Punťa Historicky nejúspěšnější on-line kampaň značky v ČR a SR
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Seznamte se s Punťou
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O kampani
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puntuukradlaskupinamilovnikuskittlesakorunovalahoduhovousvatozari.cz
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Použité formáty
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Výsledky Facebook
Clicks: 388 533
Reach: 2 719 252
Video views: 240 727
CPC: 0,00 EUR
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Výsledky Youtube
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Vysoká efektivita kampaně –
investice vs. reach
Atraktivní motivující výhra
Velká úspěšnost darkpostu vs.
klasický videopost
Kvalita videí
Správná mechanika soutěže
Shrnutí
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