Post on 25-Aug-2020
sketch modeling techniques2.744 product design
class Thursday
modeling challenge!
human use analysis showcase but first!
Yakov Berenshteyn
YAKOV BERENSHTEYN
Your Friendly Eversource Bill 2.744 Human Use Analysis
March 2018
Introduction: Digital Transformation of the Electrical Utility Industry
▪ Digitization: data- and communications-enabled operations & services ▪ Decentralization: increasing reliance on distributed resources like rooftop solar ▪ Consumer Empowerment: more choice in energy sources, use profiles, utility engagement
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Transformative Industry Trends
But most of us just want to pay our bills and be on with it…
[lots of innovative tech and new business models, blah blah blah]
My analysis: figuring out my utility bill
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A pretty decent-looking home page!
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2
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Pay Bill
Understand Bill
View Usage
Task Persona
Anyone who gets a bill
Money- or eco-conscious; curious
DIY-type, energy/ eco nerd
Pay Bill (1/3)
7Pay me!
Pay Bill (2/3)
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Link!
Link!
Link!
Link!
Not a link!
Not a link!
Pay Bill (3/3)
9The part where I give them my money is nice and readable.
Understand Bill (1/3)
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What is this - a bill for ants??
Understand Bill (2/3)
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Dazzle them with science.
Understand Bill (3/3) (wait.. they actually fixed this!?!??)
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View Usage
13Thanks Obama! So much data, so much wow.
Conclusions & Recommendations
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Make readable. Make links logical. Average User
Advanced User
All Users
Show useful data. Catch up on visualization and analysis.
Simplify. Simplify. Simplify. Try ethnographic research.
THANK YOU
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what’s next?
sketch models
Tuesday, March 20 Thursday, April 12
Friday, March 23
critique