sketch modeling techniques2.744 product design

class Thursday

modeling challenge!

human use analysis showcase but first!

Yakov Berenshteyn

YAKOV BERENSHTEYN

Your Friendly Eversource Bill 2.744 Human Use Analysis

March 2018

Introduction: Digital Transformation of the Electrical Utility Industry

▪ Digitization: data- and communications-enabled operations & services ▪ Decentralization: increasing reliance on distributed resources like rooftop solar ▪ Consumer Empowerment: more choice in energy sources, use profiles, utility engagement

5

Transformative Industry Trends

But most of us just want to pay our bills and be on with it…

[lots of innovative tech and new business models, blah blah blah]

My analysis: figuring out my utility bill

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A pretty decent-looking home page!

1

2

3

Pay Bill

Understand Bill

View Usage

Task Persona

Anyone who gets a bill

Money- or eco-conscious; curious

DIY-type, energy/ eco nerd

Pay Bill (1/3)

7Pay me!

Pay Bill (2/3)

8

Link!

Link!

Link!

Link!

Not a link!

Not a link!

Pay Bill (3/3)

9The part where I give them my money is nice and readable.

Understand Bill (1/3)

10

What is this - a bill for ants??

Understand Bill (2/3)

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Dazzle them with science.

Understand Bill (3/3) (wait.. they actually fixed this!?!??)

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View Usage

13Thanks Obama! So much data, so much wow.

Conclusions & Recommendations

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Make readable. Make links logical. Average User

Advanced User

All Users

Show useful data. Catch up on visualization and analysis.

Simplify. Simplify. Simplify. Try ethnographic research.

THANK YOU

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what’s next?

sketch models

Tuesday, March 20 Thursday, April 12

Friday, March 23

critique