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Business Intelligence for Real Estate

Presented by Dean Whittaker

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Learning Objectives

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The Information Cycle

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The Role of Information

Reduce risk Increase certainty Predict outcome

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What Percentage of the Internet is Indexed by the Search

Engines?

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Invisible Web

Less than 20% of publicly accessible web pages are indexed by popular search engines

The remaining 80% is called the “Invisible Web”

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Invisible Web: Industry

Association Search www.asaecenter.org/director

ies/associationsearch.cfm

Industry Encyclopedia www.referenceforbusiness.c

om/industries

Access My Library www.accessmylibrary.com

Market Research Reports www.marketresearch.com

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Invisible Web: Company

Manta www.manta.com

Newslink www.newslink.org

Maps http://maps.google.com www.bing.com/maps

Google Finance www.google.com/finance

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Invisible Web: Personal

Linkedin www.linkedin.com

ZoomInfo www.zoominfo.com

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Google Searchwww.google.com

Searching within results Historical search Site searches File/document search Finding e-mail addresses Google Alerts

www.google.com/alerts

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Directory vs. Index Engines

Directory Good for broad searches

Industry

http://search.yahoo.com/dir

http://directory.google.com

Index Good for specific

searches Company name Person Industry segment

www.google.com www.ask.com www.bing.com www.yahoo.com

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More Helpful Tools

Meta searches

www.dogpile.com

Related searches

Google Tools

www.google.com/insights/search www.googlelabs.com

www.bing.com

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Boolean Searches

What are Boolean searches operators? AND (+) OR NOT (-) “”

How can I use Boolean search strings to find companies? Database, list, advanced searches

Make sure to CAPITALIZE!!

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Tips to Find the Results You Want

Use the correct search engine Create Boolean search strings Take advantage of Google’s Advance

Search

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Targeting “High-Impact” Companies

Entrepreneur Magazine Hot 100 Inc 5000 Forbes: America’s 200 Best Small Companies Deloitte Technology 500

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Trends in the Biotech Industry

2003 2004 2005 2006 2007 2008 20090

10

20

30

40

50

60

Projects in the Biotech Industry (2003-2009)Total Project = 426 (New 214; Expansions 212)

NEW Expansion

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Jobs Created by the Biotech Industry

2003 2004 2005 2006 2007 2008 20090

1000

2000

3000

4000

5000

6000

7000

8000

9000

10000

Jobs Created by the Biotech IndustryTotal of 43,500 jobs created since 2003

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Most Active States in the Biotech Industry

States 2003 2004 2005 2006 2007 2008 2009 Grand Total

Texas 2 6 2 3 2 1 4 20

Michigan 0 1 2 1 3 0 10 17

Illinois 6 1 1 3 0 2 2 15

California 2 3 1 1 3 1 11

Ohio 1 3 1 1 2 1 2 11

Pennsylvania 5 0 0 0 0 2 4 11

Kansas 0 1 2 3 0 1 3 10

New York 2 0 0 2 0 4 2 10

Maryland 1 1 2 0 0 3 2 9

North Carolina 1 1 0 1 1 1 4 9

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Biotech Projects (2003-2009)

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Biotech Projects (2009 Only)

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Biotech Research Firms

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Sample of deal in the market

Company Location HQ Date Size Investment

Riverside Research Institute Dayton, OH New York, NY Dec-09 32,000 sq ft $6 million

Ceva Biomune Lenexa, KS Shawnee Mission, KS Sep-09 20,000 sq ft $15 million

Biotics Research Corporation Fort Bend, TX Rosenberg, TX Aug-09 35,000 sq ft $2 million

Fisher BioServices Rockville, MD Germantown, MD Mar-09 20,250 sq ft NA

ebioscience, Inc. San Diego, CA San Diego, CA Feb-09 49,350 sq ft NA

Ambit Biosciences Corp San Diego, CA San Diego, CA Dec-08 55,000 sq ft $11 million

ViroPharma Incorporated Exton, PA Exton, PA Dec-08 78,000 sq ft $6 million

Organogenesis, Inc. Canton, MA Canton, MA Nov-08 252,000 sq ft NA

Cambrex Corporation Charles City, IA East Rutherford, NJ May-08 NA $25 million

Molecular Innovations, Inc. Novi, MI Novi, MI Feb-07 12,000 sq ft $3 million

The Scripps Research Institute La Jolla, CA Palm Beach, FL Dec-03 364,000 sq ft $147 million

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Recent Graduates of the Sid Martin Biotech Incubator Program (University of Florida)

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Why Target Incubator Grads?

Create jobs, revitalize neighborhoods, commercialize new technologies

In 2005 alone, incubators assisted more than 27,000 start-ups provided FT employment for 100,000+ workers generated annual revenue of $17 billion

84% of incubator grads stay in their communities

*Source: National Business Incubation Association

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Example of Growth

VLST Corporation Biotech firm in Seattle, WA Founded in 2004 Graduated Accelerator Corp incubator in 2006 Received $55M in series B financing Current Sales: $2.5 million Employees: Grew from 2 to 25

Source: Accelerator Corp and Hoovers

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Discussion and Q&A

Dean@whittakerassociates.com616-786-2500

www.whittakerassociates.com

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Wrap Up and Q&A

Dean@whittakerassociates.com616-786-2500

www.whittakerassociates.com