|© Copyright 2009 Dow Jones and Company

The Web Strategy of the Wall Street Journal

in Asia

The Web Strategy of the Wall Street Journal

in Asia

|© Copyright 2009 Dow Jones and Company

DJ’s footprint in APAC Description of the DJ products

|© Copyright 2009 Dow Jones and Company

|© Copyright 2009 Dow Jones and Company

Dow Jones APAC

Around 700 people located in DJ

20 news bureaus, a total of 28 offices in 14 countries.

Estimated revenue for DJ APAC F2011: US$90M

Main Centers: Hong Kong, Japan, Singapore, China and India.

B2C products:- In English: asia.wsj.com, blackberry reader, iphone application, infoscreen and service site wsj-

asia.com- In local languages: cn.wsj.com, japan.wsj.com (in a JV) i-phone China, i-phone Japan, mobile

WAP site in Chinese and Japanese.

B2B products:- In English: dowjonesnews.com, Factiva- In local languages: CLS, JLS, KLS, B2B website and feed delivery.

|© Copyright 2009 Dow Jones and Company

Asia Dow Jones Products

- English language products - Local languages products

asia.WSJ.com cn.WSJ.com jp.WSJ.com india.WSJ.com

|© Copyright 2009 Dow Jones and Company

English Language Products

- asia.WSJ.com

- Associated Mobile products

- B2B products-Factiva

-DowJones Newswires

-Wealth management

-Risk and Compliance

- asia.WSJ.com

- Associated Mobile products

- B2B products-Factiva

-DowJones Newswires

-Wealth management

-Risk and Compliance

|© Copyright 2009 Dow Jones and Company

asia.WSJ.com

Source: Omniture Apr 2011Source: Omniture Apr 2011

- Launched in February 2009, freemium model

- Around 17.1 million PV and 4.5 million uniques

- Online subscriptions directed through the US payment system

|© Copyright 2009 Dow Jones and Company

MCN

CacheServer

Web Server

Web Server

DB Server

ISP2 Hand Off

Internet

Vnnnn-58.177.89.16/29-ISP2

LB Netscaler

HKGLB NetscalerHKG

VPN RouterCisco 871

HKGVPN RouterCisco 871

Web Server

Web Server

App/OPSServer

App/OPSServer

DB Server

CacheServer

ISP1 Hand Off

SBK1VPN RouterCisco 871

SBK2VPN RouterCisco 871

V0081-10.240.81.0/24-APP V0162-10.240.162.0/24-APP

V0082-10.240.82.0/24-DB V0163-10.240.163.0/24-DBR

R

R

R

Hong KongAsia wsj.com

SBKwsj.com

SEC wsj.com

sb115cbfw01sb117cbfw02

sb115wpfw03sb117wpfw04

Seccbfw03/04

V0002-143.131.141.0/24-WSJ R

V0101-192.168.101.0/24-ADMIN

Vnnnn-205.203.133.224/28-Dirty

VPN is for DB Replication, Admin

Lan access to Site, for snmp, snmp trap, syslog, tacacs, ssh,

telnet and NIDS traffic.

PAGE1 OF1

LAST REVISION10/24/08 10:15am

DRAWN BYEngineer

CONFIDENTIALFOR INTERNAL USE

ONLYAsia wsj.com

Swtich Ports neededWeb servers need 3 eachApp/ops servers need 2 eachDB server need 2 eachCache Server needs 2 each

Web Rail 4 web servers and 2 load balancers total 6 portsApp Rail 4 web servers, 2 app/ops servers, 2 DB servers, 2 Cache server and NIDS total 11ILO Rail 4 web servers, 2 app/ops servers, 2 DB servers, 2 Cache/ servers and NIDS total 11Total DMZ ports 28.

Dirty Rail 2 Netoptics taps, 2 VPN router, 2 load balancer, total 6NIDS Rail 4 netoptics taps, 1 NIDS total 5Total Outside Rails ports 11

hpbwpsw02Cisco 296024 port 10/100 SwitchAll Copper

ports

Vnnnn-xxx.xxx.xxx.xxx/mm-NIDS

Netoptics Tap TP-CU

Netoptics TapTP-CU

NIDSHSRP.250

HSRP

Vnnnn-202.153.103.128/25-ISP1

.246

.246V0302-10.240.2.0/24-APP-DB

V0301-10.247.1.0/24-WEB

Crossover cable used for replication

V0303-10.247.3.0/24-ILO

sb117inrt06

sb115intt05

hpbwpsw03Cisco 2960

24 port10/100 Switch

All copper

hpbwpsw04Cisco 2960

24 port10/100 Switch

All copper

hpbwpsw01Cisco 296024 port 10/100 SwitchAll Copper

ports

asia

.WS

J.co

mas

ia.W

SJ.

com

|© Copyright 2009 Dow Jones and Company

Associated Mobile Products in English language

- Asian edition of English reader on Blackberry launched on Feb 2009. - Active users 27k

- English I-Phone App download in Asia = 186k- M.asia.WSJ.com (launched on Jan 19th): around 30k per month page

views. - India Mobile (combine Newswire and WSJ content; incorporate an

portfolio tracker) developed by service provider (July) in exchange of revenue share.

- Download 113k- m.India.WSJ.com 15k per month

- Ipad application- Asia download = 121k

- iPhone - Japan – 122k in total China – 247k in total

Source: Internal recordSource: Internal record

|© Copyright 2009 Dow Jones and Company

Dowjonesnews.com (English

- Around 400 corporate clients- Annual revenue in F2010: $10.5M

Dowjonesnews.com (English

- Around 400 corporate clients- Annual revenue in F2010: $10.5M

Factiva

-Around 600 corporate clients-Annual revenue in F2010: $22.5M

Factiva

-Around 600 corporate clients-Annual revenue in F2010: $22.5M

Factiva & English language WiresFactiva & English language Wires

|© Copyright 2009 Dow Jones and Company

Local Language Products

- jp.WSJ.com and associated Mobile products

- cn.WSJ.com and associated Mobile products

- CLS Newswires

- Korean Newswires

- jp.WSJ.com and associated Mobile products

- cn.WSJ.com and associated Mobile products

- CLS Newswires

- Korean Newswires

|© Copyright 2009 Dow Jones and Company

jp.WSJ.com

Source: Omniture Apr 2011Source: Omniture Apr 2011

- JV with SBIH (60% Dow Jones)- Launched Dec 15, 2009- Freemium Website - Developed from open source

- CMS – eZ publishing. - Akamai is used for content and video- Approaching 10.9m PV per month.- 2.3m uniques- Server located in Tokyo IDC.- Local development/maintenance- Integrated with DJ:

- MDP, Methode, - LDAP, Strongmail…

- Online subscriptions directed through a local payment system

- JV with SBIH (60% Dow Jones)- Launched Dec 15, 2009- Freemium Website - Developed from open source

- CMS – eZ publishing. - Akamai is used for content and video- Approaching 10.9m PV per month.- 2.3m uniques- Server located in Tokyo IDC.- Local development/maintenance- Integrated with DJ:

- MDP, Methode, - LDAP, Strongmail…

- Online subscriptions directed through a local payment system

|© Copyright 2009 Dow Jones and Company

Wire center for editors:

|© Copyright 2009 Dow Jones and Company

Methode MDPOpenDocumentJiJiJLS

Multi-Channel Import

Cache engine

URL Handling

Notification Engine

Version Management

Search

Workflow

Role and Permissions

Personalization

Asset Management

Front Page

Sub-Sections

Sections

Free Articles

Archived Paid Articles

Paid Articles

Images / Interactive Graphics /

Multimedia Video

Comments

Poll

Wire Center (wirecenter.jp.wsj.net)Web Servers 01/02

(jp.wsj.com)

LDAP

User Authentication

Strong Mail

NewsletterNotification Email

DB ServerCluster Group

(Slave)

DB ServerCluster Group

(Master)

jp.wsj.com

Kyodo Morning Star

Market Data

Yahoo News

News Feed

RSS Search

Mobile

Mobile

iPhone

|© Copyright 2009 Dow Jones and Company

cn.WSJ.com

Source: Omniture Apr 2011Source: Omniture Apr 2011

- Launched in 2002

- Free Website

- The only international website among the top 10 Financial websites in China.

- 32.7M PV per month

- 1.5M registered users

- Servers located in HK and CDN to China.

- Launched in 2002

- Free Website

- The only international website among the top 10 Financial websites in China.

- 32.7M PV per month

- 1.5M registered users

- Servers located in HK and CDN to China.

|© Copyright 2009 Dow Jones and Company

cn.WSJ.com diagram

|© Copyright 2009 Dow Jones and Company

CLS: Newswire in Chinese Language

Around 90 clients generating revenue of $2.5M Around 90 clients generating revenue of $2.5M

|© Copyright 2009 Dow Jones and Company

Djcnews.comDatabase

News ArchiveDatabase

HK DJCNF Server

DJCNF TCP Gateway

Code Filtering Script

TCP & FTP DistributionEmail Newsletter ScriptNews Archive

Web ServerDjcnews.comWeb Server

MIME/HTMLformat

HTML & DJXMLformat

DJXML & Plain Textformat

www.djcnews.com

DJCNF Distribution (New – Under

Testing)

(Existing Production)

Clients

DJCNF.exeFeed Generator

LWC Feed(English Archive)

CLS news distribution system

|© Copyright 2009 Dow Jones and Company

JLS: Japanese Language Newswire

Around 90 clients generating $2.5MNext Steps: To unify the local language translation platform across Asia.

Around 90 clients generating $2.5MNext Steps: To unify the local language translation platform across Asia.

|© Copyright 2009 Dow Jones and Company

Thank you!

Simon WanIT Director – APAC

Dow Jones AsiaEmail: Simon.wan@dowjones.com

Simon WanIT Director – APAC

Dow Jones AsiaEmail: Simon.wan@dowjones.com