Simon Wan - Keynote - The Web Strategy of the Wall Street Journal in Asia

|© Copyright 2009 Dow Jones and Company

The Web Strategy of the Wall Street Journal

in Asia

The Web Strategy of the Wall Street Journal

in Asia


DJ’s footprint in APAC Description of the DJ products


Dow Jones APAC

Around 700 people located in DJ

20 news bureaus, a total of 28 offices in 14 countries.

Estimated revenue for DJ APAC F2011: US$90M

Main Centers: Hong Kong, Japan, Singapore, China and India.

B2C products:- In English: asia.wsj.com, blackberry reader, iphone application, infoscreen and service site wsj-

asia.com- In local languages: cn.wsj.com, japan.wsj.com (in a JV) i-phone China, i-phone Japan, mobile

WAP site in Chinese and Japanese.

B2B products:- In English: dowjonesnews.com, Factiva- In local languages: CLS, JLS, KLS, B2B website and feed delivery.


Asia Dow Jones Products

- English language products - Local languages products

asia.WSJ.com cn.WSJ.com jp.WSJ.com india.WSJ.com


English Language Products

- asia.WSJ.com

- Associated Mobile products

- B2B products-Factiva

-DowJones Newswires

-Wealth management

-Risk and Compliance

- asia.WSJ.com

- Associated Mobile products

- B2B products-Factiva

-DowJones Newswires

-Wealth management

-Risk and Compliance


asia.WSJ.com

Source: Omniture Apr 2011Source: Omniture Apr 2011

- Launched in February 2009, freemium model

- Around 17.1 million PV and 4.5 million uniques

- Online subscriptions directed through the US payment system


MCN

CacheServer

Web Server

Web Server

DB Server

ISP2 Hand Off

Internet

Vnnnn-58.177.89.16/29-ISP2

LB Netscaler

HKGLB NetscalerHKG

VPN RouterCisco 871

HKGVPN RouterCisco 871

Web Server

Web Server

App/OPSServer

App/OPSServer

DB Server

CacheServer

ISP1 Hand Off

SBK1VPN RouterCisco 871

SBK2VPN RouterCisco 871

V0081-10.240.81.0/24-APP V0162-10.240.162.0/24-APP

V0082-10.240.82.0/24-DB V0163-10.240.163.0/24-DBR

R

R

R

Hong KongAsia wsj.com

SBKwsj.com

SEC wsj.com

sb115cbfw01sb117cbfw02

sb115wpfw03sb117wpfw04

Seccbfw03/04

V0002-143.131.141.0/24-WSJ R

V0101-192.168.101.0/24-ADMIN

Vnnnn-205.203.133.224/28-Dirty

VPN is for DB Replication, Admin

Lan access to Site, for snmp, snmp trap, syslog, tacacs, ssh,

telnet and NIDS traffic.

PAGE1 OF1

LAST REVISION10/24/08 10:15am

DRAWN BYEngineer

CONFIDENTIALFOR INTERNAL USE

ONLYAsia wsj.com

Swtich Ports neededWeb servers need 3 eachApp/ops servers need 2 eachDB server need 2 eachCache Server needs 2 each

Web Rail 4 web servers and 2 load balancers total 6 portsApp Rail 4 web servers, 2 app/ops servers, 2 DB servers, 2 Cache server and NIDS total 11ILO Rail 4 web servers, 2 app/ops servers, 2 DB servers, 2 Cache/ servers and NIDS total 11Total DMZ ports 28.

Dirty Rail 2 Netoptics taps, 2 VPN router, 2 load balancer, total 6NIDS Rail 4 netoptics taps, 1 NIDS total 5Total Outside Rails ports 11

hpbwpsw02Cisco 296024 port 10/100 SwitchAll Copper

ports

Vnnnn-xxx.xxx.xxx.xxx/mm-NIDS

Netoptics Tap TP-CU

Netoptics TapTP-CU

NIDSHSRP.250

HSRP

Vnnnn-202.153.103.128/25-ISP1

.246

.246V0302-10.240.2.0/24-APP-DB

V0301-10.247.1.0/24-WEB

Crossover cable used for replication

V0303-10.247.3.0/24-ILO

sb117inrt06

sb115intt05

hpbwpsw03Cisco 2960

24 port10/100 Switch

All copper

hpbwpsw04Cisco 2960

24 port10/100 Switch

All copper

hpbwpsw01Cisco 296024 port 10/100 SwitchAll Copper

ports

asia

.WS

J.co

mas

ia.W

SJ.

com


Associated Mobile Products in English language

- Asian edition of English reader on Blackberry launched on Feb 2009. - Active users 27k

- English I-Phone App download in Asia = 186k- M.asia.WSJ.com (launched on Jan 19th): around 30k per month page

views. - India Mobile (combine Newswire and WSJ content; incorporate an

portfolio tracker) developed by service provider (July) in exchange of revenue share.

- Download 113k- m.India.WSJ.com 15k per month

- Ipad application- Asia download = 121k

- iPhone - Japan – 122k in total China – 247k in total

Source: Internal recordSource: Internal record


Dowjonesnews.com (English

- Around 400 corporate clients- Annual revenue in F2010: $10.5M

Dowjonesnews.com (English

- Around 400 corporate clients- Annual revenue in F2010: $10.5M

Factiva

-Around 600 corporate clients-Annual revenue in F2010: $22.5M

Factiva

-Around 600 corporate clients-Annual revenue in F2010: $22.5M

Factiva & English language WiresFactiva & English language Wires


Local Language Products

- jp.WSJ.com and associated Mobile products

- cn.WSJ.com and associated Mobile products

- CLS Newswires

- Korean Newswires

- jp.WSJ.com and associated Mobile products

- cn.WSJ.com and associated Mobile products

- CLS Newswires

- Korean Newswires


jp.WSJ.com


- JV with SBIH (60% Dow Jones)- Launched Dec 15, 2009- Freemium Website - Developed from open source

- CMS – eZ publishing. - Akamai is used for content and video- Approaching 10.9m PV per month.- 2.3m uniques- Server located in Tokyo IDC.- Local development/maintenance- Integrated with DJ:

- MDP, Methode, - LDAP, Strongmail…

- Online subscriptions directed through a local payment system

- JV with SBIH (60% Dow Jones)- Launched Dec 15, 2009- Freemium Website - Developed from open source

- CMS – eZ publishing. - Akamai is used for content and video- Approaching 10.9m PV per month.- 2.3m uniques- Server located in Tokyo IDC.- Local development/maintenance- Integrated with DJ:

- MDP, Methode, - LDAP, Strongmail…

- Online subscriptions directed through a local payment system


Wire center for editors:


Methode MDPOpenDocumentJiJiJLS

Multi-Channel Import

Cache engine

URL Handling

Notification Engine

Version Management

Search

Workflow

Role and Permissions

Personalization

Asset Management

Front Page

Sub-Sections

Sections

Free Articles

Archived Paid Articles

Paid Articles

Images / Interactive Graphics /

Multimedia Video

Comments

Poll

Wire Center (wirecenter.jp.wsj.net)Web Servers 01/02

(jp.wsj.com)

LDAP

User Authentication

Strong Mail

NewsletterNotification Email

DB ServerCluster Group

(Slave)

DB ServerCluster Group

(Master)

jp.wsj.com

Kyodo Morning Star

Market Data

Yahoo News

News Feed

RSS Search

Mobile

Mobile

iPhone


cn.WSJ.com


- Launched in 2002

- Free Website

- The only international website among the top 10 Financial websites in China.

- 32.7M PV per month

- 1.5M registered users

- Servers located in HK and CDN to China.

- Launched in 2002

- Free Website

- The only international website among the top 10 Financial websites in China.

- 32.7M PV per month

- 1.5M registered users

- Servers located in HK and CDN to China.


cn.WSJ.com diagram


CLS: Newswire in Chinese Language

Around 90 clients generating revenue of $2.5M Around 90 clients generating revenue of $2.5M


Djcnews.comDatabase

News ArchiveDatabase

HK DJCNF Server

DJCNF TCP Gateway

Code Filtering Script

TCP & FTP DistributionEmail Newsletter ScriptNews Archive

Web ServerDjcnews.comWeb Server

MIME/HTMLformat

HTML & DJXMLformat

DJXML & Plain Textformat

www.djcnews.com

DJCNF Distribution (New – Under

Testing)

(Existing Production)

Clients

DJCNF.exeFeed Generator

LWC Feed(English Archive)

CLS news distribution system


JLS: Japanese Language Newswire

Around 90 clients generating $2.5MNext Steps: To unify the local language translation platform across Asia.

Around 90 clients generating $2.5MNext Steps: To unify the local language translation platform across Asia.


Thank you!

Simon WanIT Director – APAC

Dow Jones AsiaEmail: [email protected]

Simon WanIT Director – APAC

Dow Jones AsiaEmail: [email protected]

Simon Wan - Keynote - The Web Strategy of the Wall Street Journal in Asia

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Transcript of Simon Wan - Keynote - The Web Strategy of the Wall Street Journal in Asia