Sikka media buses

Post on 14-Jul-2015

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Transcript of Sikka media buses

SIKKA MEDIA & ADVERTISMENT PVT

LTD

SOLE RIGHTS FOR NODIA BUSES

Our company is proud to

introduce a new and effective

media in the shape of

NOIDA CITY BUSES

You can’t miss a bus

• Bus is the most seen medium in town. 86% of consumers recall a bus ad they have seen.

• Bus messages are powerful, eye catching and hard to

ignore

• They are ideal for retail advertisers as they give

consumers ideas and drive impulse purchases

Huge coverage and frequency

• An average bus covers over 40,000 KMs every week

• 65% of Delhi , NCR have seen bus advertising in the last week

Entertainment & LeisureGovt,social,political OrganisTelecomsRetailFinanceTravel & TransportClothing & AccessoriesDrinkFoodMediaGames & ConsolesPharmaceuticalBusiness & IndustrialMotorsElectronics & Household ApplCosmetics & Personal CarePropertyLeisure EquipmentMiscellaneousOnline RetailComputersHousehold Equipment & DiyMail OrderGardening & AgricultureOffice Equipment & StationeryHousehold Fmcg

• Bus is appreciated by all advertisers

• Entertainment & Leisure dominates the medium, driven by “mini launches” films and shows

• Very good spread of other categories

• Suitable for all advertisers

Great diversity of business base

The Industry believes there are manybenefits to bus advertising

• Impactful and hard to ignore

• Mobility: effective for targeting specific audiences & locations

• High frequency medium touching people at different times & activities

• Strong high street presence with a proximity to POS

• National with high coverage and cheap CPT

• Great for specific categories/products e.g. films, high street retail

In summary

• Bus advertising is effective nationally

• People welcome, notice and remember it

• They respond to it

• They place high value on it

• They feel it works for all products

• A good creative idea will work on bus

Overview

• Total Number Of Buses : 236

• Total Kms Covered Daily : 65000 Approx.

• Areas Covered : Noida, Delhi, Greater Noida, Greater Noida Expressway, Ghaziabad, Indirapuram

*(Please see the next slide for detailed area bifurcation)

Areas Covered (Delhi)

• Kashmere Gate

• Lal Quila

• ITO

• New Delhi Railway Station

• Barakhamba

• Mandi House

• Pragati Maidan

• Indraprastha Park

• Sarai Kale Khan

• Nizzamuddin

• Khel Gaon

• Akshardham

• Khel Gaon

• Nehru Place

• Dhaula Kuan

• Moti Bagh

• R K Puram

• Safdarjung

• Medical

• Lajpat Nagar

• Aashram

• Maharani Bagh

• Sarai Kale Khan

• Nizamuddin

• Kashmere Gate

• Lal Quila

• I T O

• Lakshmi Nagar Mod

• Kalka Ji

• Lajpat Nagar

Areas Covered (Noida & Greater Noida)• Sec- 62, Noida

• Fortis, Noida

• Hoshiarpur

• Barola

• Bhangel

• Surajpur

• New Collectorate

• Atta, Sec- 18 , Noida

• Delta, G. Noida

• Nevada

• Greater Noida Depot

• Pari Chowk

• Sec- 37, Noida

• Lotus Valley

• Golf Course

• Jagat Farm

• Mirzapur

• Noida Mod

• Mayur Vihar

• Shashi Chowk

• Greater Noida Depot

• India Oil Corporation

• Lotus Valley School, Noida

• Greater Noida Border

• Pari Chowk

• Golf Course, Gr. Noida

• Lakshmi Nagar

• Moida Mod

• Mayur Vihar

• Samachar Appts

• Rajnigandha Chowk

• Atta, Sec-18 , Noida

• Botanical Garden

• Sector-37, Noida

• Greater Noida Depot

• Silver City

• Tughalpur

• Pari Chowk

• Gr. Noida Border

• Badauli

• Mohiyapur

• Parsvanath

• Lotus Valley

• Sec- 37

• Sec- 35

• Achar

• Delta

• Jagat Farms

• LG round about

• Sharda Hospital• Bajaj• Knowledge Park• Pari Chowk• SVI• AWHO• Anandam• Judge Colony• Kashiram• Mathurapuram• Ajaybpur• Barola• Bhangel• Nagla• Surajpur• New Collectorate• Sutyana• Khanpur

• Panchayat

• Nahar Mod

• Sikundrabad

• Bulandshahar

• Kasan

• Ryan

• Sanota

• Kota

• Kurli

• Bhatona

• Gulavati

Areas Covered (Noida & Greater Noida)

Bus Branding

Back Pannel (6ft x 3ft )

6 ft.3

ft

Driver Side Pannel (13ft x 2.5ft )

Conductor Side Pannel (13ft x 2.5ft)

Costing & Specification• Cost Per Bus : Rs 15,000 Per Month

• Printing & Mounting : Rs 2000

• Display Area :

• Back Panel : 6ft x 3ft approx.

• Driver Side Panel : 13ft x 2.5ft .

• Conductor Side Panel : 13ft x 2.5ft

• Booking will be confirmed after issuing a formal Purchase Order.

• Minimum Duration 1 Month.

• 50% Advance Payment

• Service tax as applicable

Contact Details

Viksit Jain(Mob)9650501033

Email Id : info@sikkamedia.com

Address : Sikka House, C-60, Preet Vihar,

Vikas Marg, Delhi- 110092

Thank you