Listen! Curate! Publish! @jboye Aarhus 2012

Signe Damgaard JepsenJournalistCuratorInnovatorPublic Relationist

@signedamj

Listen! Curate! Publish!

Is social curation usefull for companies and organisations?

My journalism• 2000s: Civic journalism – hot!• www.fyens.dk/baglandet• 1:1

U21live.com• Danish School of Journalism• Already existing content• Passion• Drive

www.aoa.dk/spot12• 13 journalists• 2 days• 5000 guests• 70+ concerts• 40+ stories

Downside: Concrete walls…

How to• Listen–Hootsuite.com– Know your turf– Register all musicians and other

relevant people–Make plans – roles– Do you report yourself?

Examples

Results• People were slow – Monday huge

day• Method didn’t live – didn’t die

… Another go!

www.aoa.dk/northside• 2 journalists• 25.000 people• 3 days• 30 concerts• Outside => 3G + wifi

• We weren’t there…

Examples

Results• Tip of the iceberg• View from mountaintop • Faster journalism• Faster conclusions

• Possible in everyday journalism if you know your turf

Stiften.dk/ol• 4 journos + 1 projectlead• 113 athletes• 5 particular athletes• 18 days• 1 olympic game-period• No accreditation• Heavy set of no gos from IOC

How to• Listen–Hootsuite– Twitter-lists– Feedly for facebook– Ifttt.com

Examples

YES!• You CAN do journalism on top of

social media• You have a new way of connecting to

your community• Vast pool of content

Live Storify

What about you guys?• Any good for organisations?• Any good for corporate?

Ethics

What will work for you?

Signe Damgaard Jepsen@signedamj26 200 715signedjepsen@gmail.com