Post on 14-Jan-2015
description
Socie
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Man
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Social Media
The Mason Center at Lynchburg College
Tod
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Ag
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Survey Results• Demographics• Use of Social Networks• Time Spent • Accessing Social Networks
Dr. Sally Selden• HR’s Role
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146 responses received between September 14-October 19, 2009
Role
s a
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R
esp
on
sib
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ies
Type of Employment
Em
plo
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en
t S
ize
Size of employer
Part
Tw
o
Social Network Usage
Pop
ula
r S
ocia
l N
etw
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sWhich social networks have you
joined?
Pew
Fou
nd
ati
on
Op
inio
ns
Rate the following statements
Hom
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ocia
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etw
ork
ing
Minutes Spent at Home
Work
Socia
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etw
ork
ing
Minutes Spent at Work
Work
/Hom
e
Com
pari
son
At Home At Work
Inte
rnet
Access
Access via Smart Phone/Laptop Computer
Part
Th
ree
Corporate Policies
Corp
ora
te P
olicie
s Policies Towards Social Networking
Policies Towards Professional Networking
Corp
ora
te P
olicie
s Use of Personal Communication Devices
Corp
ora
te P
olicie
sDoes your organization use social networking to direct traffic to your business?
Do you have an assigned person to social networking?
Clo
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gRecent Survey-3,000 business professionals69% depend on webinars and podcast for
business information62% visit company or brand profiles in
their day-to-day routine; mostly marketing and sales professionals
71% of businesses have seven different social media strategies
While branding was the top reason, 2/3 of the business had little insight into measuring effectiveness.
Source; www.business.com/info/business-social-media-benchmark-study
Socia
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The Role of Human Resources
Featuring Dr. Sally Selden
Hu
man
Resou
rces
Social Media and Human Resources External Communications
RecruitingEmployment BrandHR Value PropositionConnection with alumni & partners
Internal CommunicationsFacilitation of teamsKnowledge resourcesEmployee engagement
Ethical and Legal IssuesPrivacyProtection of Intellectual propertyPolicies regarding employee usage of social media
Corporate Social
NetworkingPresented By: Jordan McLaughlin
Corp
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CorporateSocial
Networking
LinkedIn Twitter Facebook BlogsSocia
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etw
ori
ng
Corp
ora
te U
se
Business Use?
• Networking– Over 535,000,000 users between
LinkedIn, Facebook, & Twitter• Marketing
– Public Relations– New Products/Services
• Recruiting– Post Jobs– Locate Talent
Corp
ora
te
Netw
ork
ingNetworking
• Over 535,000,000 users– LinkedIn: 60,000,000– Twitter: 75,000,000– Facebook: 400,000,000
• Blogs: 130,000,000 Blogs• Business Solutions
– Post Questions & Answers– Customer Feedback
• Connect with Professionals in your Industry, Profession, or Local/Regional area
Corp
ora
te
Mark
eti
ng
Marketing
• Public Relations– Send out tweets or comments to update
customers & followers of trade shows, events, job postings, etc.
– Connect with potential customers/business clients
• New Product or Service– Allow customers/media/competition to view
new jobs or services you perform(ed)– Careful balance of information is KEY
Corp
ora
te
Recru
itin
gRecruiting
• Post Jobs– Post jobs on LinkedIn– Post tweets about new job postings/job
fairs/recruiting events (Twitter)– Provide links to job postings (Facebook)
• Find Talent– Search profiles (skills, geographic locations,
experience, industry, etc.)– Connect with recruiting firms
Fir
st
5 S
tep
s t
o
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SFirst Five Steps
1. Research your company’s profile(s)
2. Create an “official” company profile
3. Be selective on what is added or posted
on your company’s profile
4. Stay up-to-date
5. Leverage your networking power
Lin
ked
In
Pros:• PROFESSIONAL• Experienced users• Job Search Engine• High Functionality• No Admin. Restrictions to Company
ProfilesCons:• No Admin. Restrictions to Company
Profiles
Faceb
ook
Pros:• Large Quantity of Users• Private Company Profiles• Moderate Business Functionality (Apps)• Admin. Restrictions to Company Profiles
Cons:• Admin. Restrictions to Company Profiles
Twit
ter
Pros:• Moderate Quantity of Users• Private Company Profiles• Clean, Simple & Easy• High Degree of PersonalizationCons:• Limit Characters for Name• Non-duplication of Names
Blo
gs
Pros:• High degree of personalization• Adjustable level of privacy and control• Little to No RestrictionsCons:• VERY EXPENSIVE to manage• Low traffic
BLOGS