SHRM Presentation

32
Society of Human Resource Management Social Media The Mason Center at Lynchburg College

description

Social Media Presentation delivered to Central Va. SHRM members, March 11

Transcript of SHRM Presentation

Page 1: SHRM Presentation

Socie

ty o

f H

um

an

R

esou

rce

Man

ag

em

en

t

Social Media

The Mason Center at Lynchburg College

Page 2: SHRM Presentation

Tod

ay’s

Ag

en

da

Survey Results• Demographics• Use of Social Networks• Time Spent • Accessing Social Networks

Dr. Sally Selden• HR’s Role

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Ab

ou

t th

e S

urv

ey

146 responses received between September 14-October 19, 2009

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Role

s a

nd

R

esp

on

sib

ilit

ies

Type of Employment

Page 7: SHRM Presentation

Part

Tw

o

Social Network Usage

Page 8: SHRM Presentation

Pop

ula

r S

ocia

l N

etw

ork

sWhich social networks have you

joined?

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Pew

Fou

nd

ati

on

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Work

/Hom

e

Com

pari

son

At Home At Work

Page 14: SHRM Presentation

Inte

rnet

Access

Access via Smart Phone/Laptop Computer

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Part

Th

ree

Corporate Policies

Page 16: SHRM Presentation

Corp

ora

te P

olicie

s Policies Towards Social Networking

Policies Towards Professional Networking

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Corp

ora

te P

olicie

s Use of Personal Communication Devices

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Corp

ora

te P

olicie

sDoes your organization use social networking to direct traffic to your business?

Do you have an assigned person to social networking?

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Clo

sin

gRecent Survey-3,000 business professionals69% depend on webinars and podcast for

business information62% visit company or brand profiles in

their day-to-day routine; mostly marketing and sales professionals

71% of businesses have seven different social media strategies

While branding was the top reason, 2/3 of the business had little insight into measuring effectiveness.

Source; www.business.com/info/business-social-media-benchmark-study

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Socia

l M

ed

ia

The Role of Human Resources

Featuring Dr. Sally Selden

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Hu

man

Resou

rces

Social Media and Human Resources External Communications

RecruitingEmployment BrandHR Value PropositionConnection with alumni & partners

Internal CommunicationsFacilitation of teamsKnowledge resourcesEmployee engagement

Ethical and Legal IssuesPrivacyProtection of Intellectual propertyPolicies regarding employee usage of social media

Page 22: SHRM Presentation

Corporate Social

NetworkingPresented By: Jordan McLaughlin

Corp

ora

te S

ocia

l N

etw

ork

ing

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CorporateSocial

Networking

LinkedIn Twitter Facebook BlogsSocia

l N

etw

ori

ng

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Corp

ora

te U

se

Business Use?

• Networking– Over 535,000,000 users between

LinkedIn, Facebook, & Twitter• Marketing

– Public Relations– New Products/Services

• Recruiting– Post Jobs– Locate Talent

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Corp

ora

te

Netw

ork

ingNetworking

• Over 535,000,000 users– LinkedIn: 60,000,000– Twitter: 75,000,000– Facebook: 400,000,000

• Blogs: 130,000,000 Blogs• Business Solutions

– Post Questions & Answers– Customer Feedback

• Connect with Professionals in your Industry, Profession, or Local/Regional area

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Corp

ora

te

Mark

eti

ng

Marketing

• Public Relations– Send out tweets or comments to update

customers & followers of trade shows, events, job postings, etc.

– Connect with potential customers/business clients

• New Product or Service– Allow customers/media/competition to view

new jobs or services you perform(ed)– Careful balance of information is KEY

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Corp

ora

te

Recru

itin

gRecruiting

• Post Jobs– Post jobs on LinkedIn– Post tweets about new job postings/job

fairs/recruiting events (Twitter)– Provide links to job postings (Facebook)

• Find Talent– Search profiles (skills, geographic locations,

experience, industry, etc.)– Connect with recruiting firms

Page 28: SHRM Presentation

Fir

st

5 S

tep

s t

o

SN

SFirst Five Steps

1. Research your company’s profile(s)

2. Create an “official” company profile

3. Be selective on what is added or posted

on your company’s profile

4. Stay up-to-date

5. Leverage your networking power

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Lin

ked

In

Pros:• PROFESSIONAL• Experienced users• Job Search Engine• High Functionality• No Admin. Restrictions to Company

ProfilesCons:• No Admin. Restrictions to Company

Profiles

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Faceb

ook

Pros:• Large Quantity of Users• Private Company Profiles• Moderate Business Functionality (Apps)• Admin. Restrictions to Company Profiles

Cons:• Admin. Restrictions to Company Profiles

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Twit

ter

Pros:• Moderate Quantity of Users• Private Company Profiles• Clean, Simple & Easy• High Degree of PersonalizationCons:• Limit Characters for Name• Non-duplication of Names

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Blo

gs

Pros:• High degree of personalization• Adjustable level of privacy and control• Little to No RestrictionsCons:• VERY EXPENSIVE to manage• Low traffic

BLOGS