Shoes2Go (S2G)

Outline

•S2G: Company overview

• Key partnerships

• Target customers

• Customer relationship

• Marketing strategies

o Distribution decisions

o Pricing decisions

o Promotion strategies

• Value proposition

• Potential financial resources

S2G: Company Overview

Mantra: Switch from formal look to urban chic in split of seconds

Convenience: S2G kiosks at urban centers

Subway, Hospitals, Gyms, Hiking spots etc Future: S2G will start the journey from US and continues to global

geographies

S2G prepaid cards to change out for shoe apparel

S2G ability to collect and sterilize shoes

S2G Key Partnerships

• Kiosk manufacturers

• Shoe companies

• Shoe retailers

• Shoe sterilization product manufacturers

• Prepaid card manufacturers

• Customer service providers

• Gyms

• Commuters

• Business people

• Gym goers

• Hikers

• Doctors, nurses, medical staff

S2G Target Customers

S2G Customer Relationship

• 24/7 customer service

• Memberships

• One-time customers

• Real time order processing

• Website to make advance

reservations

S2G Marketing Strategies

Distribution decisions:

• Distribution channels

• Ordering

• Handling

• Storage

• Display

• Information feedback

Pricing decisions:

• Suggested retail price

• Volume discounts and wholesale pricing

• Cash and early payment discounts

• Seasonal pricing

• Bundling

• Price flexibility

S2G Marketing Strategies (Cont.)

S2G Marketing Strategies (Cont.)

Promotion strategies:

• Viral marketing

• Brochures

• Merchandize

• Social media

• Signs

• Groupon deals

S2G Value Proposition

Flexibility:

• Make apparel changes/enhancements at a moment's notice

• Travel light

Convenience:

• Wear as many different shoes as you want,

without the hassle of owning and storing them

S2G Potential Financial Resources

• Venture capitalists (VCs)

• Bank loans

• Personal savings