Shoes2 go hw2.pptx
-
Upload
bradleystine -
Category
Entertainment & Humor
-
view
45 -
download
0
Transcript of Shoes2 go hw2.pptx
![Page 1: Shoes2 go hw2.pptx](https://reader035.fdocuments.us/reader035/viewer/2022071818/55b165b5bb61eb84268b4600/html5/thumbnails/1.jpg)
Shoes2Go (S2G)
![Page 2: Shoes2 go hw2.pptx](https://reader035.fdocuments.us/reader035/viewer/2022071818/55b165b5bb61eb84268b4600/html5/thumbnails/2.jpg)
Outline
•S2G: Company overview
• Key partnerships
• Target customers
• Customer relationship
• Marketing strategies
o Distribution decisions
o Pricing decisions
o Promotion strategies
• Value proposition
• Potential financial resources
![Page 3: Shoes2 go hw2.pptx](https://reader035.fdocuments.us/reader035/viewer/2022071818/55b165b5bb61eb84268b4600/html5/thumbnails/3.jpg)
S2G: Company Overview
Mantra: Switch from formal look to urban chic in split of seconds
Convenience: S2G kiosks at urban centers
Subway, Hospitals, Gyms, Hiking spots etc Future: S2G will start the journey from US and continues to global
geographies
S2G prepaid cards to change out for shoe apparel
S2G ability to collect and sterilize shoes
![Page 4: Shoes2 go hw2.pptx](https://reader035.fdocuments.us/reader035/viewer/2022071818/55b165b5bb61eb84268b4600/html5/thumbnails/4.jpg)
S2G Key Partnerships
• Kiosk manufacturers
• Shoe companies
• Shoe retailers
• Shoe sterilization product manufacturers
• Prepaid card manufacturers
• Customer service providers
• Gyms
![Page 5: Shoes2 go hw2.pptx](https://reader035.fdocuments.us/reader035/viewer/2022071818/55b165b5bb61eb84268b4600/html5/thumbnails/5.jpg)
• Commuters
• Business people
• Gym goers
• Hikers
• Doctors, nurses, medical staff
S2G Target Customers
![Page 6: Shoes2 go hw2.pptx](https://reader035.fdocuments.us/reader035/viewer/2022071818/55b165b5bb61eb84268b4600/html5/thumbnails/6.jpg)
S2G Customer Relationship
• 24/7 customer service
• Memberships
• One-time customers
• Real time order processing
• Website to make advance
reservations
![Page 7: Shoes2 go hw2.pptx](https://reader035.fdocuments.us/reader035/viewer/2022071818/55b165b5bb61eb84268b4600/html5/thumbnails/7.jpg)
S2G Marketing Strategies
Distribution decisions:
• Distribution channels
• Ordering
• Handling
• Storage
• Display
• Information feedback
![Page 8: Shoes2 go hw2.pptx](https://reader035.fdocuments.us/reader035/viewer/2022071818/55b165b5bb61eb84268b4600/html5/thumbnails/8.jpg)
Pricing decisions:
• Suggested retail price
• Volume discounts and wholesale pricing
• Cash and early payment discounts
• Seasonal pricing
• Bundling
• Price flexibility
S2G Marketing Strategies (Cont.)
![Page 9: Shoes2 go hw2.pptx](https://reader035.fdocuments.us/reader035/viewer/2022071818/55b165b5bb61eb84268b4600/html5/thumbnails/9.jpg)
S2G Marketing Strategies (Cont.)
Promotion strategies:
• Viral marketing
• Brochures
• Merchandize
• Social media
• Signs
• Groupon deals
![Page 10: Shoes2 go hw2.pptx](https://reader035.fdocuments.us/reader035/viewer/2022071818/55b165b5bb61eb84268b4600/html5/thumbnails/10.jpg)
S2G Value Proposition
Flexibility:
• Make apparel changes/enhancements at a moment's notice
• Travel light
Convenience:
• Wear as many different shoes as you want,
without the hassle of owning and storing them
![Page 11: Shoes2 go hw2.pptx](https://reader035.fdocuments.us/reader035/viewer/2022071818/55b165b5bb61eb84268b4600/html5/thumbnails/11.jpg)
S2G Potential Financial Resources
• Venture capitalists (VCs)
• Bank loans
• Personal savings