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By Rev. Dr. Paul Moon

Email: pmoon1010@gmail.com

Shift toward Digital Culture

I. Effective Ministry in Digital Culture

Digital Pre-Assessment via www.LeadershipEdges.com/assessment

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High Jump World

Record Progression

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ANY TAKEAWAYS FROM THIS VIDEO CLIP?

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A Snapshot of Digital Revolution

* Source: https://www.youtube.com/watch?v=uGI00HV7Cfw

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The Emergent Group

• The Emergent Group consists about 90% of the US population in 2019

They are digital natives (”Born with a Silver Mouse in Your Hand”) or

early adopters.

• Technology is not just a means to communicate, means relationship.

• This group represents the most of “Nones” and “Dones”.

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EMERGENT GROUP 1981 2019 2030

MILLENNIALS (1980-2000) up to 1 19-39 30-50

YOUNG PROFESSIONALS 22-29 60-67 71-78

A Snapshot of Ages of Two Particular Groups With Respect to the Introduction of PC’s

8* Source: eMarketer ‘2017

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Time Spent per Adult User (18+) per Day with Digital Media

In 2019 ?

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After Digital Revolution Tsunami

• No more Generation to Generation

• Technology is at the center of our culture

• Technologies are critical vehicles to

build relationships

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Three Distinctive Characteristics:

ANY GAME-CHANGER MOVESDURING THE DIGITAL REVOLUTION

THAT YOU HAVE WITNESSED

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The traditional ministry paradigms stopped working for reaching out with the emergent group at the advent of the

digital culture.

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How differently are you going to plan and

implement a new ministry project for

reaching out with the Emergent group?

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New Evangelism Strategy

in the Digital Culture

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ANY TAKEAWAYS FROM THIS VIDEO CLIP?

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94%

of the online

Experiences

begin with a

search engine

80%

of users never

click past the

first page of

search results

#1

driver of traffic

to content

sites is

search

75%

of the links

users click on

Search are

Organic

STATISTICS

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Google Map

Local Pack

Best church near me (New Castle, DE)

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REFLECTION QUESTION

Why do you need a church

website even in the year of 2019?

• Your seekers are online.

• Searchable by Local and Organic Searches

• Get connected with Landing Page Converters

• Establish a better relationship with your

community.

• AN INDUSTRY STANDARD Mobile-Friendly

Continuous-Flow Church Website

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https://leadershipedges.com

1. Register for a Google

My Business page

2. Schema data

3. Location keywords

4. Local directory listings

5. Complementary content

6. The mobile-friendly site

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KEYWORDS’ INTENT

• In 2008: “Churches near Time Square”

• In 2014: “Study Café near East Village”

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of the links

users click on

Search are

Organic

75%

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GOOGLE KEYWORDS RESEARCH VOLUMEChurches near me

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GOOGLE KEYWORDS RESEARCH VOLUMEChurches near me

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KEYWORD RESEARCH FOR MORE TRANSACTIONSChildren fun places

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“It is no longer its size, but the cultural

competencies it uses to enlist the early-adopters

from its community, who thrive in the digital

culture, and eventually grow with them into a

faith community.

The practical competencies help congregations

grow beyond the tipping point into viral

development.”

What is the tipping point in today's ministry?

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Three Approaches in Digital Culture

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Disruptive Innovation

Disruptive Ministry

Disruptive Fusion

example

Neflix(that cannibalized

Blockbusters)

Uber(co-existing)

Professional Digital Camera

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3% 15% 33% 33% 16%

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ReputationReputation

Not MVM MVM

© LeadershipEdges 36

© LeadershipEdges 37

© LeadershipEdges38

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Disruptive Ministry Diffusion via MVM

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Open Mind

Open Heart

Open Will

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Ministry Exchange Hub

The secret of

a successfully journey into

the unknown territory of

the digital age

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ANY TAKEAWAYS FROM THIS VIDEO CLIP?

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1 The First Twelve μMVM Team Member

Asset-Based Community Development Approach

Maximum 3 iterations

• 3-5 members from the existing congregation

• 7-9 people, as community-connectors, from

your neighboring community

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• How much authority are the churches in Manhattan willing to give to this group

when they ask to be in charge of re-organizing the church, honoring just some

of its essential values?

• What new relationships should we build when this group wants to start a

satellite church out of your own organization, which is required to be inter-

independent?

• How will the churches in Manhattan manage conflicts and issues due to

generational dynamics and cultural diversity?

Opportunity Challenges

Frightened by the rapidly growing diversified spiritual flux introducing various

forms of new community life, this group re-engineers or re-organizes the exiting

dogmatic religious spirituality so that it becomes more favorable religious choice

in the postmodern culture.

Envision who will be your first twelve?

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• Narrowing-down factors

• A critical question to prepare for

yourself to answer

VS.

MVM vs. MVP (Lean Start-up)MVM MVP

Target CommunityFixed (limited to a local

context)Wide-open (fluid)

What to start withUnderserved needs of a

local community

Targeting the most

potential customer area

Ultimate goalEnlisting early-adopters

only

Enlisting late-majority

beyond early majority

The focus of

iterations

Is to find another

underserved needs of the

local community or

multiplication

Is to move on to the

next potential areas of

customers

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Envision your minimum viable ministry?

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• Tell about one of the underserved needs of your

community which is matched with your ministry

value proposition.

• Envision a ministry to reach out with the small

number of early adopters

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AN MVM PROJECT