What is communication? “Communication” comes from the Latin word “communis” which means...
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Transcript of What is communication? “Communication” comes from the Latin word “communis” which means...
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What is communication?
“Communication” comes from the Latin word “communis” which means “common”
When individuals communicate, they try to establish a common understanding between or among themselves.
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What is communication? (Cont.)
The process of speaking, writing etc., by which people exchange information or express their thoughts and feelings
The way people express their thoughts and feelings or share information
A letter, message, or telephone call
Source: LONGMAN Dictionary of Contemporary English
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Business Communication
Definition: the process of establishing a common understanding between or among people within a business environment
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Goals of Business Communication
1) Receiver Understanding2) Receiver Response3) Favorable Relationships4) Organizational Goodwill
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What is goodwill?
The kind feelings towards or between people and a willingness to be helpful
The value that company has because it has a good relationship with its customers
Resource: LONGMAN Dictionary of Contemporary English
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2 Main Communication Forms1. Verbal Communication:
communication uses the words
2. Nonverbal Communication: does not use words
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Verbal Communication
Face-to-face or phone conversations Meetings E-mail and voice-mail messages Letters and memos Reports
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Nonverbal Communication
Pictures Company logos Gestures and body language
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Why communication is important? In your workplace, you’ll
communicate by reading information; listening to instructions; asking questions; solving problem with other workers in teams
Communication ability consistently ranks first among the qualities that employers look for in college graduates!
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3 Basic Purposes of Business Communication
• To inform• To request or persuade• To build goodwill
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5 Basic Criteria for Business Writing:o Is clear: readers gets the meaning the
writer intended easilyo Is complete: all of reader’s questions are
answeredo Is correct: all information in message is
accurateo Saves reader’s time: style, organization,
visual impact help reader to read, understand
o Builds goodwill: message represents a positive image of writer and organization
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Multicultural Business Communication Definition1: the transmission of
information among business people of different cultures, whether within national boundaries or across national boundaries
Definition2: Communication with many cultures; multinational communication is interaction across national boundaries
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Diversity
Gender Race and ethnicity Regional and national origin Social class Religion Age Sexual orientation (the fact of being
Heterosexual or Homosexual) Physical ability
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FYI
Diversity increases in the global marketplace
Business Week reports that two-thirds of all industries either operate globally or are in the process of doing so
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How does diversity relate to business communication?
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Culture
Our understanding of acceptable actions and beliefs
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High-context culture or Low-context culture
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High-context or Low-context High-context cultures: indirectness,
politeness, ambiguity(Examples: Japan, United Arab Emirates)
Low-context cultures: directness, confrontation, clarity(Examples: German, Canada, the United States)
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High-context culture VS. Low-context culture
Source: ChangingMinds.org, n.d.
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Opinion
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Way of Life
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Punctuality
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Contacts
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Anger
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Party
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3 Meals a Day
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Queue When Waiting
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HSBC’s Advertisement
http://www.youtube.com/watch?v=ALWwK7Vz4gY
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Cross cultural communication http://www.youtube.com/watch?
v=BrJTf97Ev8o
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Is this true?
Source: http://ikarusblog.blogspot.com/2010/04/international-business-reading.html
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Gesture Around the World
http://www.youtube.com/watch?v=fa_GCK-Czqs
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Body language, the power is in the palm of your hands: Allan Pease at TEDx Macquarie University
http://www.youtube.com/watch?v=ZZZ7k8cMA-4
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How to kill your body language Frankenstein and inspire the villagers: Scott Rouse at TEDxNashville
http://www.youtube.com/watch?v=Ro2dgzXKJfQ
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Stereotypes Intercultural Communication http://www.youtube.com/watch?
v=LQQtoyStMe4
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The Successful Intercultural Communicator is: Aware of the values, beliefs, and
practices in other cultures. Sensitive to differences among
individuals within a culture. Aware that his/her preferred values and
behaviors are influenced by culture and are not necessarily “right.”
Sensitive to verbal and nonverbal behavior.
Flexible and open to change