Post on 24-Feb-2016
description
Sharing Information Through New Media
What is it?
• For my case study I will look at how information is easier to share over new media.
• How traditional media is adapting to this.• Examples of new media that allow this.
Research• I looked at which different websites allow better sharing
through new media• Twitter
– Mentions– Hash-tags
• Facebook– Spotify– News
• Google+– Circles– +1 Button
Traditional Media
• Traditional Media is becoming involved in this by using these websites to share their information
Theory
• Theory that applies well to my case study:– Pluralistic Model – People actively share content
and get involved in the media, rather than being passive.
– Viral Marketing – Institutions use new media to share and spread content easily to audiences, without the need for advertising
– Real-time – We share information in the present and can gain access to the news in the ‘now’ more than before