Sharing Medical Research Through Twitter
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Transcript of Sharing Medical Research Through Twitter
Sharing Medical Research through
TWITTER TIP SHEET
Social media messaging should always be tailored to fit the unique platform it’s published on.Social media is a quick and easy way to share information and foster engagement with the public.Effective use of social media can also direct the public to your agency’s website for more in-depth
information. Keep these practices in mind when creating new content:
Does your agency need more social media tips?Contact Lindy Dreyer, Digital Strategist, ICF International | [email protected] | @LindyDreyer
Last Update: November, 2014
Content Considerations
Tweets that have fewer than 100 characters can get you up to 17 percent higher engagement. - Buddy Media, 2013
The following post content types can boost retweets accordingly. - Rogers, 2014
62%PHOTOS
14%QUOTES
16%NUMBERS OR STATISTICS
Boos
t in R
etwe
ets
30%HASHTAGSno more than two per tweet
14%VIDEOS
@
Time and Frequency
Tweets during “busy hours” (8 a.m. to 7 p.m.) receive 30 percent more engagement.
Twitter engagement rates are 17 percent higher on Saturday and Sunday.
- Buddy Media, 2013
- Buddy Media, 2013
SS FTWTM
17%
Compose new Tweet
94 TweetAdd photo Location disabled
Suggested post frequency is 4–10 tweets a day.
Content Theme and WordUsage Considerations
Tweets containing these words are most likely to be retweeted:
- Widrich, 2013
#You
#Retweet#Follow
#Please
#Social media#Check it out
#New blog post
#How to
#Great#10
Platform-Specific Features
Specifically ask your followers to “Retweet”, it's 23 times more effective than asking for a "RT". -Buddy Media, 2013
Tweets with links get 86% more retweets.- Patel, 2014
“Retweet”
86%MORE!
no links links
TMS DG 1014 0326