Post on 03-Apr-2018
7/28/2019 SG_FI Rev Cost Finances - Scott Bales
http://slidepdf.com/reader/full/sgfi-rev-cost-finances-scott-bales 1/15
7/28/2019 SG_FI Rev Cost Finances - Scott Bales
http://slidepdf.com/reader/full/sgfi-rev-cost-finances-scott-bales 2/15
Smart spending startsnow.
7/28/2019 SG_FI Rev Cost Finances - Scott Bales
http://slidepdf.com/reader/full/sgfi-rev-cost-finances-scott-bales 3/15
What Moven IsMoven is a mobile money management service that improves
customers’ financial lives by providing insight on their
transactions and tracking their spending in real-time.
7/28/2019 SG_FI Rev Cost Finances - Scott Bales
http://slidepdf.com/reader/full/sgfi-rev-cost-finances-scott-bales 4/15
The Problem We’re Solving
Money anxiety is high, yet no one pays attention to their
spending.
Amongst twenty somethings:
Average debt = $45k
Average number of credit cards = 3
Unemployed = 12.4% (vs. national rate of 8.2%)
Live with their parents = 24%
Don’t pay bills on time = 42%
Carry debt = 20% carry a balance of $10k+
No cash savings = 70% are not building up cash
7/28/2019 SG_FI Rev Cost Finances - Scott Bales
http://slidepdf.com/reader/full/sgfi-rev-cost-finances-scott-bales 5/15
Moven’s OpportunityReduce money anxiety and re-invent basic day-to-day
banking through mobile, social, payments, and data analysis
to deliver a new value proposition – a smarter way to pay,manage your lifestyle, and stay financially fit
7/28/2019 SG_FI Rev Cost Finances - Scott Bales
http://slidepdf.com/reader/full/sgfi-rev-cost-finances-scott-bales 6/15
How Moven Works
Open Movenaccount
Receive card andcontactless sticker
Access ATMPay friendsMake every day
purchases
Load funds
Real-timefeedback delivered
to phone
Transfer funds
7/28/2019 SG_FI Rev Cost Finances - Scott Bales
http://slidepdf.com/reader/full/sgfi-rev-cost-finances-scott-bales 7/15
Key Terms
Bottom Line The most important financial term for a startup… the net earnings or income
Gross Margin Expressed as a percentage. Total revenue after cost of sales
Fixed vs Variable Costs Fixed, does not increase or decease with volume. Variable, fluctuate with
volumeEquity vs Debt Equity, money obtained from investors in exchange for ownership. Debt
comes in the form of loans from banks that must be repaid over time
Leverage If you have way more debt than equity, you will be considered “highly
leveraged” aka “very risky” to potential investors
Capital Expenditures Something you bought is going to be useful to your business beyond thetaxable year in which you purchased it, capitalize the item(s) as assets in your accounting
Concentration Percentage of how much business you are doing with a specific client or partner
Unit Economics Your primary revenue model and lay out the revenue drivers and results for asingle customer.
7/28/2019 SG_FI Rev Cost Finances - Scott Bales
http://slidepdf.com/reader/full/sgfi-rev-cost-finances-scott-bales 8/15
Business Model
7/28/2019 SG_FI Rev Cost Finances - Scott Bales
http://slidepdf.com/reader/full/sgfi-rev-cost-finances-scott-bales 9/15
Financial Modeling
7/28/2019 SG_FI Rev Cost Finances - Scott Bales
http://slidepdf.com/reader/full/sgfi-rev-cost-finances-scott-bales 10/15
Scenario Analysis
7/28/2019 SG_FI Rev Cost Finances - Scott Bales
http://slidepdf.com/reader/full/sgfi-rev-cost-finances-scott-bales 11/15
What Are You Looking For?
7/28/2019 SG_FI Rev Cost Finances - Scott Bales
http://slidepdf.com/reader/full/sgfi-rev-cost-finances-scott-bales 12/15
Building A Strong Model
1. Focus on expenses
2. Outline how the product or service is built,
marketed, sold and delivered3. Analyze your assumptions, addressable market
and benchmark your projections
4. Create detailed financial statements
7/28/2019 SG_FI Rev Cost Finances - Scott Bales
http://slidepdf.com/reader/full/sgfi-rev-cost-finances-scott-bales 13/15
Ideal
7/28/2019 SG_FI Rev Cost Finances - Scott Bales
http://slidepdf.com/reader/full/sgfi-rev-cost-finances-scott-bales 14/15
• (Pricing)• (Value of each customer)
• (Customer acquisition cost)
Moven
• Monthly fee for service consistent with other pre-paid
programs
• Transactional interchange fee
• Merchant funded offers/incentives• Potential white-label platform for 3rd party banks
• We can achieve profitable revenue generation at the
following thresholds: – 30,000 customers
– 5 transactions/week
– $4.99 monthly fee
7/28/2019 SG_FI Rev Cost Finances - Scott Bales
http://slidepdf.com/reader/full/sgfi-rev-cost-finances-scott-bales 15/15