Post on 22-Jan-2018
Using SMART Goals to Guide Your Social Efforts
@kayak360
Before you can be successful, you have to decide what success looks like.
Specific Measurable Attainable Relevant Time-Bound
SMART Goals are:
“attract more followers” is too vague.
Specific
The best goals are numeric.
Measurable
Aim for something you can actually achieve.
Attainable
Social goals should align with big-picture goals.
Relevant
“Someday” doesn’t cut it.
Time-Bound
Setting Your Own SMARTer Goals
Bad SMART Goals for social media:
Gain more followers for CraftBeerRandy
Good SMART Goal:
Attract 1000 followers who are interested in craft beer for @CraftBeerRandy on Instagram by posting about craft beer 2 times per week
(on the weekends when most people are drinking beer) by May 2016.
Good SMART Goal:
Specific People who are craft beer fans
Measurable 1000
Attainable Yes
Relevant Are posts about craft beer interesting to fans? Yes
Time-bound by May 2016
Now what?
Set more SMART Goals
Attract 500 followers who are interested in craft beer for @Beerboxes by Ivan by posting
photos of the boxes with and without beer 2 times per week (on the weekends)
before Father’s Day (June 16).
When you’re SMART about social media, social media works harder for you.
Empowering you and your online marketing to succeed
KAYAK Online Marketing
www.kayakonlinemarketing.com