Session sponsored by TripleLift: What Native Programmatic means Today, Digiday Programmatic Summit,...

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Transcript of Session sponsored by TripleLift: What Native Programmatic means Today, Digiday Programmatic Summit,...

WHAT NATIVE PROGRAMMATICMEANS TODAYJENNIFER LEE HEAD OF PROGRAMMATIC STRATEGY, TRIPLELIFT

Native Defined

sponsored

LocationThe ad is placed within content

sponsored

DesignThe ad is formatted

like content

sponsored

ValueThe ad is relevant

content 

Paid Search

Promoted Listings

Promoted Tweet

Sponsored Content

Facebook Sponsored Post

Pinterest Sponsored Pin

In Feed

Recommendation Widget Tumblr Sponsored Posts

Native Advertising as a movement

Native Advertising as an ad type

MODERN MAGAZINEPRINT

RADIO

EARLY BLACK & WHITE TV

MODERN COLOR TV DIGITAL

TODAY19601951194119221704

MODERN CONTENT PROGRAMMATIC ECOSYSTEMMODERN CONTENT + PROGRAMMATIC ECOSYSTEM

INSTANT PLAY VIDEO CINEMAGRAPHNATIVE DISPLAY