Landing Page Optimization

Jane Motz Hayesjmotzhayes@pagezero.com@janegrl_inc

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Presentation Outline

1)Landing page don'ts

2)Landing page case studies

3)Formula for Landing Pages

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Why Landing Pages?

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Landing Page Sins (Ash, Nielsen, Eisenberg)

- No clear call to action - Too many choices - Asking for too much info- Too much text on page - Visual distractions - Not keeping promises- Lack of trust

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More Landing Page Sins (Ash, Nielsen, Eisenberg)

- Design elements that look like ads- Violating web wide conventions- Vaporous content and empty hype- Small product image sizes- Lack of product reviews- Complicated form / cart processes- Slow load times

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No clear call to action

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Too many choices

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Too much text on page

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Lack of Trust…

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Violating web conventions

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Apollo Health Landing Page (Old)

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Apollo Health Landing Page (New)

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NXPowerLite Old Page – 17.9%

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New Page Long – 27.5%

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New Page Short – 36.6%

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Job Description – Original Page

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Job Description - New Page

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Thanks everyoneJane Motz Hayes

jmotzhayes@pagezero.com

@janegrl_inc