Landing Page Optimization, SES Toronto 2012
-
Upload
jenny-halasz -
Category
Documents
-
view
306 -
download
1
description
Transcript of Landing Page Optimization, SES Toronto 2012
![Page 1: Landing Page Optimization, SES Toronto 2012](https://reader034.fdocuments.us/reader034/viewer/2022042813/54822eb4b47959050d8b4701/html5/thumbnails/1.jpg)
Toronto | June 11–13, 2012 | #sesto
@JennyHalasz
Landing Page Optimization
Jenny Halasz President JLH Marketing, Inc.
![Page 2: Landing Page Optimization, SES Toronto 2012](https://reader034.fdocuments.us/reader034/viewer/2022042813/54822eb4b47959050d8b4701/html5/thumbnails/2.jpg)
Toronto | June 11–13, 2012 | #sesto
@JennyHalasz
What is a Landing Page?
![Page 3: Landing Page Optimization, SES Toronto 2012](https://reader034.fdocuments.us/reader034/viewer/2022042813/54822eb4b47959050d8b4701/html5/thumbnails/3.jpg)
Toronto | June 11–13, 2012 | #sesto
@JennyHalasz
Push vs. Pull
![Page 4: Landing Page Optimization, SES Toronto 2012](https://reader034.fdocuments.us/reader034/viewer/2022042813/54822eb4b47959050d8b4701/html5/thumbnails/4.jpg)
Toronto | June 11–13, 2012 | #sesto
@JennyHalasz
• Considers users’ needs above all else
• Identifies key functions to perform
• Designs navigation according to needs
• Adheres to fundamentals of user behavior
User Centered Design (UCD)
![Page 5: Landing Page Optimization, SES Toronto 2012](https://reader034.fdocuments.us/reader034/viewer/2022042813/54822eb4b47959050d8b4701/html5/thumbnails/5.jpg)
Toronto | June 11–13, 2012 | #sesto
@JennyHalasz
F-Shaped Pattern
![Page 6: Landing Page Optimization, SES Toronto 2012](https://reader034.fdocuments.us/reader034/viewer/2022042813/54822eb4b47959050d8b4701/html5/thumbnails/6.jpg)
Toronto | June 11–13, 2012 | #sesto
@JennyHalasz
F-Shaped Pattern
![Page 7: Landing Page Optimization, SES Toronto 2012](https://reader034.fdocuments.us/reader034/viewer/2022042813/54822eb4b47959050d8b4701/html5/thumbnails/7.jpg)
Toronto | June 11–13, 2012 | #sesto
@JennyHalasz
Short and Sweet
![Page 8: Landing Page Optimization, SES Toronto 2012](https://reader034.fdocuments.us/reader034/viewer/2022042813/54822eb4b47959050d8b4701/html5/thumbnails/8.jpg)
Toronto | June 11–13, 2012 | #sesto
@JennyHalasz
Make it Fast
![Page 9: Landing Page Optimization, SES Toronto 2012](https://reader034.fdocuments.us/reader034/viewer/2022042813/54822eb4b47959050d8b4701/html5/thumbnails/9.jpg)
Toronto | June 11–13, 2012 | #sesto
@JennyHalasz
Friction
![Page 10: Landing Page Optimization, SES Toronto 2012](https://reader034.fdocuments.us/reader034/viewer/2022042813/54822eb4b47959050d8b4701/html5/thumbnails/10.jpg)
Toronto | June 11–13, 2012 | #sesto
@JennyHalasz
Friction
![Page 11: Landing Page Optimization, SES Toronto 2012](https://reader034.fdocuments.us/reader034/viewer/2022042813/54822eb4b47959050d8b4701/html5/thumbnails/11.jpg)
Toronto | June 11–13, 2012 | #sesto
@JennyHalasz
Friction
![Page 12: Landing Page Optimization, SES Toronto 2012](https://reader034.fdocuments.us/reader034/viewer/2022042813/54822eb4b47959050d8b4701/html5/thumbnails/12.jpg)
Toronto | June 11–13, 2012 | #sesto
@JennyHalasz
Unsupervised Thought
![Page 13: Landing Page Optimization, SES Toronto 2012](https://reader034.fdocuments.us/reader034/viewer/2022042813/54822eb4b47959050d8b4701/html5/thumbnails/13.jpg)
Toronto | June 11–13, 2012 | #sesto
@JennyHalasz
Supervised Thought
![Page 14: Landing Page Optimization, SES Toronto 2012](https://reader034.fdocuments.us/reader034/viewer/2022042813/54822eb4b47959050d8b4701/html5/thumbnails/14.jpg)
Toronto | June 11–13, 2012 | #sesto
@JennyHalasz
Motivation
![Page 15: Landing Page Optimization, SES Toronto 2012](https://reader034.fdocuments.us/reader034/viewer/2022042813/54822eb4b47959050d8b4701/html5/thumbnails/15.jpg)
Toronto | June 11–13, 2012 | #sesto
@JennyHalasz
Value Proposition
![Page 16: Landing Page Optimization, SES Toronto 2012](https://reader034.fdocuments.us/reader034/viewer/2022042813/54822eb4b47959050d8b4701/html5/thumbnails/16.jpg)
Toronto | June 11–13, 2012 | #sesto
@JennyHalasz
Motivation
![Page 17: Landing Page Optimization, SES Toronto 2012](https://reader034.fdocuments.us/reader034/viewer/2022042813/54822eb4b47959050d8b4701/html5/thumbnails/17.jpg)
Toronto | June 11–13, 2012 | #sesto
@JennyHalasz
Value Proposition
![Page 18: Landing Page Optimization, SES Toronto 2012](https://reader034.fdocuments.us/reader034/viewer/2022042813/54822eb4b47959050d8b4701/html5/thumbnails/18.jpg)
Toronto | June 11–13, 2012 | #sesto
@JennyHalasz
• Rule of 3
• Value Propositions
• Motivations
• Calls-to-action
To-Do List
![Page 19: Landing Page Optimization, SES Toronto 2012](https://reader034.fdocuments.us/reader034/viewer/2022042813/54822eb4b47959050d8b4701/html5/thumbnails/19.jpg)
Toronto | June 11–13, 2012 | #sesto
@JennyHalasz
Calls to Action
![Page 20: Landing Page Optimization, SES Toronto 2012](https://reader034.fdocuments.us/reader034/viewer/2022042813/54822eb4b47959050d8b4701/html5/thumbnails/20.jpg)
Toronto | June 11–13, 2012 | #sesto
@JennyHalasz
Calls to Action
![Page 21: Landing Page Optimization, SES Toronto 2012](https://reader034.fdocuments.us/reader034/viewer/2022042813/54822eb4b47959050d8b4701/html5/thumbnails/21.jpg)
Toronto | June 11–13, 2012 | #sesto
@JennyHalasz
If you remember nothing else…
User-centered design is ROI!
Reduce Conflict (Friction)
Obvious (Call To Action)
Incentivize (Values & Motivation)
![Page 22: Landing Page Optimization, SES Toronto 2012](https://reader034.fdocuments.us/reader034/viewer/2022042813/54822eb4b47959050d8b4701/html5/thumbnails/22.jpg)
Toronto | June 11–13, 2012 | #sesto
@JennyHalasz
• Use your instincts
• Ask your friends
• Pick a goal
• Test if you can
Takeaways
![Page 23: Landing Page Optimization, SES Toronto 2012](https://reader034.fdocuments.us/reader034/viewer/2022042813/54822eb4b47959050d8b4701/html5/thumbnails/23.jpg)
Toronto | June 11–13, 2012 | #sesto
@JennyHalasz
Thank You!