Service Design is breaking bad: all in to the weed industryCesare Bottini - @Cecce67

UX Cambridge 2016

prologue

rising the bar

the question

how powerful we really are?

automotive

healthcare

retail

culture

education

why weed?

still controversial

personal

new context

mass market

recreational only

approach

not that easy

1 day wks > 40 min call

InstaWKS™

coring

+ serendipity

storytelling

main findings

01 | tech is a bridge

02 | design can relief anxiety

03 | design for stoners

04 | digital legacy

it’s your turn

designing the banana*

*movie theatre

epiphanies

a | design is a lens

b | complexity is good

c | go agile

d | you already got the tools

you got the power!

thank you.

let’s stay in touch!

Cesare Bottini | experience strategist @sketchin.com cesare@sketchin.ch | @Cecce67 | join me on every major social network!

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