SERIES

PACKAGE

EXCLUSIVE AND EARLIEST TV SERIES ON K+

EXCLUSIVE and EARLIEST selective series in Vietnam.

From action, thrillers series to romances, and dramas…

Various origins: America, Europe, Korea, China, Hong Kong, Thailand….

Series won plenty of prestigious International Awards such as Golden

Globe, Emmy, Grammy…

GENERAL ENTERTAINMENT Movies, Best Series, Marathon Series.

K+ CHANNELS

FLAGSHIP CHANNEL Big sport events (live on Saturday and Sunday), 1st Co-production Vietnamese movies, 1st Run Movies + Day & Date Series.

EXCEPTIONAL SERIES, EACH DAY IN PRIME – TIME

TIME MONDAY TUEDAY WEDNESDAY THURSDAY FRIDAY WEEKEND

8PM

10PM INTERNATIONAL SERIES

8PM MINI ASIAN SERIES LONG ASIAN SERIES

9PM INTERNATIONAL SERIES

K+ - 3RD STRONGEST PAY TV IN VIETNAM

29%

24% 11%

36%

PAY TV MARKET 2016 SCTV VTVCAB K+ OTHERS

-

200,000

400,000

600,000

800,000

1,000,000

1,200,000

1,400,000

1,600,000

2011 2012 2013 2014 2015 2016

K+’s CUMULATIVE ACTIVE SUBSCRIBERS

K+has had a stable and fast increase in number of subscribers since our establishment.

Source : MediaPartners 2 0 1 6 , K + market analysis

DEMOGRAPHIC 20 - 5O Years Old Male (70%) & Female (30%) Urban (50%) & Rural (50%) DISTRIBUTION 39% North/ 33% Central/ 27% South 63 provinces, cities Via: Satellite (DTH), Internet TV (MyK+ and MyK+ Now), Cable and IPTV (via co-distribution with: VTVcab, HTVC, VNPT, FPT, Viettel) PENETRATION Total Reach: > 7 Million 1.3M cumulative active subscribers 40,000 F&B subscribers 60,000 monthly active myK+ accounts 670,000 active Facebook followers BEHAVIORAL SEGMANTATION Sports, Football & Movie lovers Affluent, PMEB: SEC A+/A/B

ABOUT K+ – AUDIENCE AND DISTRIBUTION

MARKET REVIEW

Hà Nội

TPHCM

DTH PAY TV PROVIDERS

Mainly in HCMC

Focus in Hanoi and the North

Focus in in the South & Mekong Delta

CABLE PAY TV PROVIDERS

Cheapest in the market

IPTV

No. 1 DTH TV (Deliver to home) Nationwide

VNPT

VIETTEL

FPT

PAY-TV MARKET OVERVIEW

SAISON 2016

PERIOD: 1 MONTH

CHANNEL: K+1, K+NS, PROGRAM: TV SERIES

SPONSORSHIP PROPOSAL

MATCH TYPE No. of TVC TOTAL SPOTS TOTAL PRICE (VND)

Family targeted series 20 40 600,000,000

Female targeted series 20

NOTE: Amounts are in VND, after tax 10% Premium for Priority TVC spots: add 10% (first-come-first-serve)

Vietnam Satellite Digital Television Co., Ltd. (VSTV) 15 Floor Tower A, Handi Resco Building, 521 Kim Ma St., Ba Dinh Dist., Hanoi, Vietnam

26 Cao Thang, Ward 5, District 3, Ho Chi Minh City, Vietnam kplus@vstv.vn

+84 8 62882588

CONTACT

•(Ms.) GIANG NGUYEN •HEAD OF ADVERTISING SALES

‒giang.nguyen@vstv.vn

•+84 988 012 791

•(Mr.) THAI TRAN •ADVERTISING ACCOUNT MANAGER

‒thai.tran@vstv.vn

•+84 988 870 812

adsales@vstv.vn Website: http://ad.kplus.vn/

Hotline: (+84) 988 870 812