SERIES PACKAGEad.kplus.vn/cdn/content/upload/1/root/10april-k...Vietnam Satellite Digital Television...
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SERIES PACKAGE
Transcript of SERIES PACKAGEad.kplus.vn/cdn/content/upload/1/root/10april-k...Vietnam Satellite Digital Television...
SERIES
PACKAGE
EXCLUSIVE AND EARLIEST TV SERIES ON K+
EXCLUSIVE and EARLIEST selective series in Vietnam.
From action, thrillers series to romances, and dramas…
Various origins: America, Europe, Korea, China, Hong Kong, Thailand….
Series won plenty of prestigious International Awards such as Golden
Globe, Emmy, Grammy…
GENERAL ENTERTAINMENT Movies, Best Series, Marathon Series.
K+ CHANNELS
FLAGSHIP CHANNEL Big sport events (live on Saturday and Sunday), 1st Co-production Vietnamese movies, 1st Run Movies + Day & Date Series.
EXCEPTIONAL SERIES, EACH DAY IN PRIME – TIME
TIME MONDAY TUEDAY WEDNESDAY THURSDAY FRIDAY WEEKEND
8PM
10PM INTERNATIONAL SERIES
8PM MINI ASIAN SERIES LONG ASIAN SERIES
9PM INTERNATIONAL SERIES
K+ - 3RD STRONGEST PAY TV IN VIETNAM
29%
24% 11%
36%
PAY TV MARKET 2016 SCTV VTVCAB K+ OTHERS
-
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
1,600,000
2011 2012 2013 2014 2015 2016
K+’s CUMULATIVE ACTIVE SUBSCRIBERS
K+has had a stable and fast increase in number of subscribers since our establishment.
Source : MediaPartners 2 0 1 6 , K + market analysis
DEMOGRAPHIC 20 - 5O Years Old Male (70%) & Female (30%) Urban (50%) & Rural (50%) DISTRIBUTION 39% North/ 33% Central/ 27% South 63 provinces, cities Via: Satellite (DTH), Internet TV (MyK+ and MyK+ Now), Cable and IPTV (via co-distribution with: VTVcab, HTVC, VNPT, FPT, Viettel) PENETRATION Total Reach: > 7 Million 1.3M cumulative active subscribers 40,000 F&B subscribers 60,000 monthly active myK+ accounts 670,000 active Facebook followers BEHAVIORAL SEGMANTATION Sports, Football & Movie lovers Affluent, PMEB: SEC A+/A/B
ABOUT K+ – AUDIENCE AND DISTRIBUTION
MARKET REVIEW
Hà Nội
TPHCM
DTH PAY TV PROVIDERS
Mainly in HCMC
Focus in Hanoi and the North
Focus in in the South & Mekong Delta
CABLE PAY TV PROVIDERS
Cheapest in the market
IPTV
No. 1 DTH TV (Deliver to home) Nationwide
VNPT
VIETTEL
FPT
PAY-TV MARKET OVERVIEW
SAISON 2016
PERIOD: 1 MONTH
CHANNEL: K+1, K+NS, PROGRAM: TV SERIES
SPONSORSHIP PROPOSAL
MATCH TYPE No. of TVC TOTAL SPOTS TOTAL PRICE (VND)
Family targeted series 20 40 600,000,000
Female targeted series 20
NOTE: Amounts are in VND, after tax 10% Premium for Priority TVC spots: add 10% (first-come-first-serve)
Vietnam Satellite Digital Television Co., Ltd. (VSTV) 15 Floor Tower A, Handi Resco Building, 521 Kim Ma St., Ba Dinh Dist., Hanoi, Vietnam
26 Cao Thang, Ward 5, District 3, Ho Chi Minh City, Vietnam [email protected]
+84 8 62882588
CONTACT
•(Ms.) GIANG NGUYEN •HEAD OF ADVERTISING SALES
•+84 988 012 791
•(Mr.) THAI TRAN •ADVERTISING ACCOUNT MANAGER
•+84 988 870 812
[email protected] Website: http://ad.kplus.vn/
Hotline: (+84) 988 870 812
