Post on 06-Aug-2020
SEOUL
Who’s disrupting beauty now?
18-20 September 2019Programme
by
In the beauty sphere, where heritage brands and conglomerates once ruled the roost, emerging names are now setting the pace. This year’s program will provide invaluable insights on new technology-driven trends that will transform commerce and consumer experiences in beauty.
At INNOCOS Seoul we invite brands and retailers to share their strategies on how they leverage new platforms, deepening digital engagement through personal conversations and direct connections. Presentations are based on real-business case studies on deploying smart digital tactics to move categories beyond maturity while maintaining newness through innovation and education.
THE BEAUTY INDUSTRY INNOVATORS CHANGING THE GAME
THE SPEAKERS
Nu Dao Founder
Dr Georgia LeeFounder at TLC Lifestyle
Jae Won JeongCEO
Holly KimHead of Data Business
Marie DragoFounder & CEO
Paul Peros CEO Beauty Tech
Carol ZhouSVP, Head of Business
Innovation & Investment
Claire Chang Founding Partner
Terry WangGeneral Manager
Allie RookeClean Beauty Asia
Daniel André LangerPresident & CEO
Elizabeth WuManager, Consumer External Innovation
Louis HoudartCEO
Namki Park Senior Vice President of
Group Strategy
SEPTEMBER 18
SEPTEMBER 19
MEETING AT THE ENTRANCE TO INTERCHARM EXPO FOR A GUIDED TOUR
WELCOME DRINKS RECEPTION FOR SPEAKERS AND VIPS
WELCOME
KEYNOTE: AMOREPACIFIC BUILDS A K-BEAUTY EMPIRE FUELLED BY TECHNOLOGY AND INNOVATION
How does a century-old beauty brand stay relevant in an era of influencers and with new competitors constantly popping up? The session will discuss how AmorePacific continues to propel itself forward by acquiring tech startups and incorporating cutting-edge technology, like augmented reality, to better connect with consumers.Speaker: Namki Park, Senior Vice President of Group Strategy, Amorepacific
SESSION TBC
Speaker: Terry Wang, General Manager, JD Beauty, JD.com
DYNAMICS AND INNOVATION IN BRAND MARKETING AND EXPERIENCES FOR TODAY’S DISCERNING AND DIGITAL CONSUMERS
• How does cross-border e-commerce allows smaller brands to access big markets?
• Are platforms and influencers helping consumers discover smaller brands more easily?
• What digital innovations are supporting consumers to find the right products for themselves?
• What are bigger brands doing to stay in the game?
Facilitator: Allie Rooke, Clean Beauty Asia Participants: Elizabeth Wu, Senior Analyst, Consumer Scientific Innovation, Johnson &Johnson Services;JD.com Head of Beauty TBC;Carol Zhou, SVP, Head of Business Innovation & Investment, Shiseido;Claire Chang, Founding Partner, igniteXL Ventures.
COFFEE BREAK
INTERCHARM KOREA EXHIBITION – FREE TIME AT THE EXPO
13:00
20:30
9:00
9:00
9:20
9:40
10:10
LUNCH
SHARK-TANK INSPIRED BEAUTY AND TECHNOLOGY STARTUPS PITCHINNOCOS team is holding open casting calls and will narrow down their list of contestants to 5 pitches. Each entrepreneur will have 10 min in total to present the brand, with 5 min allocated to the pitch, and five min answering questions and getting feedback from the judges.At the end of each pitch, judges and audience will give scores to each participant and the winner of the pitch will be announced at the end of the event.
BRAINSTORMING SESSIONINSIDE-OUT: HOW TO SUCCESSFULLY ENGAGE IN CHANGING APPLICATION PARADIGMS IN BEAUTY
• The status quo - understanding the constraints of the playing field;
• The view from within - structuring the innovation process;
• A hands-on experience - an interactive innovation workshop!
Paul Peros, CEO Beauty Tech, OBJ Limited
THE EVOLUTION OF CHINESE TRAVELLERS AND THEIR PERCEPTIONS OF BRANDS
Chinese residents are increasingly becoming international tourists. Their profile evolved from shopping driven tourists to experience-driven looking for authentic, social and shareable experiences. This shift has significant implications on how their perceive foreign brands and their related country branding: today it is not about “being from”, it is about being pertinent, providing engaging content through product, retail and communication strategy. Louis Houdart, CEO, Creative Capital
11:05
12:30
13:30
11:30
HOW HARUHARU DISRUPTING BEAUTY BY GIVING CONSUMERS AN IMMERSIVE DESIGN EXPERIENCE.
• Challenge faced• Unique design• User experience• The benefit to consumers and societySpeaker: Jae Won Jeong, CEO, Haruharu
15:00
COFFEE BREAK14:30
GEN-Z’S IMPACT ON CHINA BEAUTY MARKET
Holly Kim, Head of Data Business, MeasureChina
10:40
THE LATEST TRENDS AND LOOK AT THE FUTURE OF MICROBIOME SKIN CARE
Marie Drago, Founder and CEO, Gallineé
INSIGHTS ON AESTHETIC TRENDS, AND SKINCARE HABITS OF PATIENTS IN A MEDICAL AESTHETIC SETTING
• Demographics of patients seeking aesthetic [ personal experience]
• Behavioral difference in different age groups and backgrounds
• Most mentioned commercial skincare brands and the trends of my patients
over the years.Dr Georgia Lee, Founder at TLC Lifestyle. DrGL Skincare
15:20
16:10
THERE IS THE ROADMAP TO SUCCESS
With the normal 12-month product development and lifecycle being truncated to 3 months is driving consumer appetite for hi-fashion, trend focus and fast-moving beauty. In this session, we want to explore the impact of this for retailers and brand owners, from the need for focused innovation to changing the landscape in retail.Speaker: Kihyun Kwon, Maniging Director, Swani CoCo
16:30
THE FUTURE OF LUXURY: ECOMMERCE IN ASIA
Daniel André Langer, President & CEO, Equité
16:50
CLOSING REMARKS AND HEADING FOR THE SPEAKER’S DINNER
17:50
SEOUL VIP RETAIL TOUR
SEPTEMBER 20
1. What kind of event you will provide?The content and environment we have provided, most of our clients admit it is valuable for their business acumen development. The coming event will focus on disruption, technology and the beauty industry innovators changing the game.
2. Tell me more about your company?In the past 10 years, organised international beauty summits in many great locations: Paris, New York, London, Los Angeles, Miami, Florence, Dubai, Lisbon and for the second time we are bringing our summit to Asia, choosing Seoul as a first stop. K’Beauty contributed a lot to popular Asian trends and Seoul is a must-visit for beauty and innovation!
3. Is this a valuable training program for my team? Yes. If the topics you will attend are relevant to the scope of your work, we have built a good reputation of conference quality. We review feedbacks of delegates, and the conference content will be updated every year.
4. Who joins INNOCOS summits?CEOs, CMOs, VPs and Executive Management, Ecommerce Departments, Marketing & Communication, Business & Commercial, R&D Departments, and etc.
MORE INFORMATION
5. Is INNOCOS conference attracting oversea delegates? Yes. We expect delegates from US, Europe, Singapore, Japan, China, Russia and more which could reach over 50%.
6. What are the languages of speeches?All presentations are delivered in English meaning delegates will need to have a good understand of English. Translators are free of charge to delegates who register to attend. Presentations material will be available in Korean.
7. Could delegates get PPTs and audio records of the event? You will only get the PPTs with speakers’ permission. Content can be confidential and exclusive, only available for attendees.
PAST ATTENDEES
Sponsorship opportunities are available for speeches (2 slots), please contact Paul:paul@innocosevents.com
Exhibition stands available in the INNOCOS pavilion with a special rate, contact Irina:ikremin@innocosevents.com
For a full outline of attendee fees and to register go to:
www.innocosevents.com
INNOCOS – Meeting the right people.