SEOUL

Who’s disrupting beauty now?

18-20 September 2019Programme

by

In the beauty sphere, where heritage brands and conglomerates once ruled the roost, emerging names are now setting the pace. This year’s program will provide invaluable insights on new technology-driven trends that will transform commerce and consumer experiences in beauty.

At INNOCOS Seoul we invite brands and retailers to share their strategies on how they leverage new platforms, deepening digital engagement through personal conversations and direct connections. Presentations are based on real-business case studies on deploying smart digital tactics to move categories beyond maturity while maintaining newness through innovation and education.

THE BEAUTY INDUSTRY INNOVATORS CHANGING THE GAME

THE SPEAKERS

Nu Dao Founder

Dr Georgia LeeFounder at TLC Lifestyle

Jae Won JeongCEO

Holly KimHead of Data Business

Marie DragoFounder & CEO

Paul Peros CEO Beauty Tech

Carol ZhouSVP, Head of Business

Innovation & Investment

Claire Chang Founding Partner

Terry WangGeneral Manager

Allie RookeClean Beauty Asia

Daniel André LangerPresident & CEO

Elizabeth WuManager, Consumer External Innovation

Louis HoudartCEO

Namki Park Senior Vice President of

Group Strategy

SEPTEMBER 18

SEPTEMBER 19

MEETING AT THE ENTRANCE TO INTERCHARM EXPO FOR A GUIDED TOUR

WELCOME DRINKS RECEPTION FOR SPEAKERS AND VIPS

WELCOME

KEYNOTE: AMOREPACIFIC BUILDS A K-BEAUTY EMPIRE FUELLED BY TECHNOLOGY AND INNOVATION

How does a century-old beauty brand stay relevant in an era of influencers and with new competitors constantly popping up? The session will discuss how AmorePacific continues to propel itself forward by acquiring tech startups and incorporating cutting-edge technology, like augmented reality, to better connect with consumers.Speaker: Namki Park, Senior Vice President of Group Strategy, Amorepacific

SESSION TBC

Speaker: Terry Wang, General Manager, JD Beauty, JD.com

DYNAMICS AND INNOVATION IN BRAND MARKETING AND EXPERIENCES FOR TODAY’S DISCERNING AND DIGITAL CONSUMERS

• How does cross-border e-commerce allows smaller brands to access big markets?

• Are platforms and influencers helping consumers discover smaller brands more easily?

• What digital innovations are supporting consumers to find the right products for themselves?

• What are bigger brands doing to stay in the game?

Facilitator: Allie Rooke, Clean Beauty Asia Participants: Elizabeth Wu, Senior Analyst, Consumer Scientific Innovation, Johnson &Johnson Services;JD.com Head of Beauty TBC;Carol Zhou, SVP, Head of Business Innovation & Investment, Shiseido;Claire Chang, Founding Partner, igniteXL Ventures.

COFFEE BREAK

INTERCHARM KOREA EXHIBITION – FREE TIME AT THE EXPO

13:00

20:30

9:00

9:00

9:20

9:40

10:10

LUNCH

SHARK-TANK INSPIRED BEAUTY AND TECHNOLOGY STARTUPS PITCHINNOCOS team is holding open casting calls and will narrow down their list of contestants to 5 pitches. Each entrepreneur will have 10 min in total to present the brand, with 5 min allocated to the pitch, and five min answering questions and getting feedback from the judges.At the end of each pitch, judges and audience will give scores to each participant and the winner of the pitch will be announced at the end of the event.

BRAINSTORMING SESSIONINSIDE-OUT: HOW TO SUCCESSFULLY ENGAGE IN CHANGING APPLICATION PARADIGMS IN BEAUTY

• The status quo - understanding the constraints of the playing field;

• The view from within - structuring the innovation process;

• A hands-on experience - an interactive innovation workshop!

Paul Peros, CEO Beauty Tech, OBJ Limited

THE EVOLUTION OF CHINESE TRAVELLERS AND THEIR PERCEPTIONS OF BRANDS

Chinese residents are increasingly becoming international tourists. Their profile evolved from shopping driven tourists to experience-driven looking for authentic, social and shareable experiences. This shift has significant implications on how their perceive foreign brands and their related country branding: today it is not about “being from”, it is about being pertinent, providing engaging content through product, retail and communication strategy. Louis Houdart, CEO, Creative Capital

11:05

12:30

13:30

11:30

HOW HARUHARU DISRUPTING BEAUTY BY GIVING CONSUMERS AN IMMERSIVE DESIGN EXPERIENCE.

• Challenge faced• Unique design• User experience• The benefit to consumers and societySpeaker: Jae Won Jeong, CEO, Haruharu

15:00

COFFEE BREAK14:30

GEN-Z’S IMPACT ON CHINA BEAUTY MARKET

Holly Kim, Head of Data Business, MeasureChina

10:40

THE LATEST TRENDS AND LOOK AT THE FUTURE OF MICROBIOME SKIN CARE

Marie Drago, Founder and CEO, Gallineé

INSIGHTS ON AESTHETIC TRENDS, AND SKINCARE HABITS OF PATIENTS IN A MEDICAL AESTHETIC SETTING

• Demographics of patients seeking aesthetic [ personal experience]

• Behavioral difference in different age groups and backgrounds

• Most mentioned commercial skincare brands and the trends of my patients

over the years.Dr Georgia Lee, Founder at TLC Lifestyle. DrGL Skincare

15:20

16:10

THERE IS THE ROADMAP TO SUCCESS

With the normal 12-month product development and lifecycle being truncated to 3 months is driving consumer appetite for hi-fashion, trend focus and fast-moving beauty.  In this session, we want to explore the impact of this for retailers and brand owners, from the need for focused innovation to changing the landscape in retail.Speaker: Kihyun Kwon, Maniging Director, Swani CoCo

16:30

THE FUTURE OF LUXURY: ECOMMERCE IN ASIA

Daniel André Langer, President & CEO, Equité

16:50

CLOSING REMARKS AND HEADING FOR THE SPEAKER’S DINNER

17:50

SEOUL VIP RETAIL TOUR

SEPTEMBER 20

1. What kind of event you will provide?The content and environment we have provided, most of our clients admit it is valuable for their business acumen development. The coming event will focus on disruption, technology and the beauty industry innovators changing the game.

2. Tell me more about your company?In the past 10 years, organised international beauty summits in many great locations: Paris, New York, London, Los Angeles, Miami, Florence, Dubai, Lisbon and for the second time we are bringing our summit to Asia, choosing Seoul as a first stop. K’Beauty contributed a lot to popular Asian trends and Seoul is a must-visit for beauty and innovation!

3. Is this a valuable training program for my team? Yes. If the topics you will attend are relevant to the scope of your work, we have built a good reputation of conference quality. We review feedbacks of delegates, and the conference content will be updated every year.

4. Who joins INNOCOS summits?CEOs, CMOs, VPs and Executive Management, Ecommerce Departments, Marketing & Communication, Business & Commercial, R&D Departments, and etc.

MORE INFORMATION

5. Is INNOCOS conference attracting oversea delegates? Yes. We expect delegates from US, Europe, Singapore, Japan, China, Russia and more which could reach over 50%.

6. What are the languages of speeches?All presentations are delivered in English meaning delegates will need to have a good understand of English. Translators are free of charge to delegates who register to attend. Presentations material will be available in Korean.

7. Could delegates get PPTs and audio records of the event? You will only get the PPTs with speakers’ permission. Content can be confidential and exclusive, only available for attendees.

PAST ATTENDEES

Sponsorship opportunities are available for speeches (2 slots), please contact Paul:paul@innocosevents.com

Exhibition stands available in the INNOCOS pavilion with a special rate, contact Irina:ikremin@innocosevents.com

For a full outline of attendee fees and to register go to:

www.innocosevents.com

INNOCOS – Meeting the right people.