SEO with Social

Is Social Going to Help Me Rank Better?

No.

Why?

• Google is smart.• Links are no-followed.• No anchor text.

Will it eventually?

Yes.

Search: wil reynolds keynote speaker–beast –boss –”seo gangsta”

How Can I Use Social to Help Me Rank?

Use it To Build Links.

Tell me….

What makes Twitter better?

• Template emails suck.• People are more comfortable.• Inbox > Mentions• Foot (and face) in the door.

Cecily Kellogg

What if I’m not Cecily K?

You’re SCREWED!

JK

If you have no klout…

• Scale it back.• Build long term assets.

Search: wil reynolds keynote speaker –”Link Kong” –”SEO Monsterrrr”

If you have no klout…

• Scale it back.• Build long term assets.• Don’t reach out to Oprah.

Is that all I can use twitter for? How do I identify these people?

Twitter for Research

Identifying Opportunities

• RowFeeder (http://rowfeeder.com)

Identifying Opportunities

• Export.ly (http://export.ly)

Speaking to Opportunities

• Using Export.ly and TagCrowd (http://tagcrowd.com)

How can I use this?

• Identifying the tone.• Identify incentives.

Prioritizing Opportunities

• FollowerWonk (http://followerwonk.com)– Find top twitter users that have bios containing certain terms. Lists in

order of followers.

So How Can Social Help Me Rank?

Outreach

Amplification

Research

Questions & Credits…

• @Abbott_Shea– Abbott Shea

• @CecilyK– Cecily Kellogg

• @SEERInteractive