PodCamp Toronto 2011 : Kool-aid snake-oil

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Drinking Kool-Aid, Peeing Snake-Oil PCTO 2011

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Transcript of PodCamp Toronto 2011 : Kool-aid snake-oil

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Drinking Kool-Aid,Peeing Snake-Oil

PCTO 2011

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Who Am I?

Agency Hack @nvi

Staff Editor @revenews

Primate @gypsybandito

#KASL

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Drink Menu

Interwebs

Social Media

The Search Market

A Chaser…

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Int3rw3bs

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Int3rw3bs

In 2010, the internet passed newspapers and became #2 ad medium in US.

– Interpublic Group, 2010

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Int3rw3bs

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Int3rw3bs

Canadians spend more time online than any other country.

– ComScore, Dec. 2010

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Int3rw3bs

68% of Canadian population is online.

– ComScore, Dec. 2010

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Social Media

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Social Growth

Americans spend 906 million hours/month on social networks.

– Neilsen, Aug. 2010

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Social Growth

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Social Growth

US social ad spend will increase 55% in 2011 to >$3B.

– eMarketer, Jan. 2011

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Social Growth

Worldwide, social ad spend will grow >70% to nearly $6B.

--eMarketer, Jan. 2011

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Driving Growth

SMBs

Facebook

SMBs on Facebook

The Rest…

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Social SMBs

80% of US businesses w/ 100+ employees will use social media in 2011.

– eMarketers, Dec. 2010

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Social SMBs

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Social SMBs

54% of US SMBs use Social Media for monitoring.

– Ad-Ology, Jan 2011

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Social SMBs

>57% of US SMBs use Social Media for lead-generation.

– Ad-Ology, Jan 2011

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Facebook

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Facebook - Growth

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Facebook Usage

51% of Canadians use Facebook.

– ComScore, Dec. 2010

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Facebook Usage

71% of US users use Facebook.

– iStrategy Labs, Jan. 2011

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Facebook Usage

27% of Americans use Facebook mobile while in the bathroom. .

– AIS Media, Jan 2011

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Facebook Usage

Facebook receives more visits than Google.

– Hitwise, Mar. 2010

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Facebook Usage

Facebook accounted for 25% of all US page views & 10% of all visits.

– Hitwise, Nov. 2010

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Facebook Growth

Facebook served 24% of all US ad impressions in Q3 2010 vs Google’s 2.7%

– ComScore, Nov. 2010

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Facebook Growth

Facebook made $1.86B in ad revenue in 2010 (60% from US).

– eMarketer, Jan 2011

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Facebook - Growth

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Facebook Growth

2011 US ad spend will reach >$2B, (>2/3 of SM ad spend).

– eMarketer, Jan 2011

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Facebook Growth

Global ad spend will reach $4B (>2/3 global SM ad spend).

– eMarketer, Jan. 2011

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SMBs & Facebook

SMBs drove $1.2B of Facebook 2010 ad revenues (60% of total).

– eMarketer, Jan 2011

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SMBs & Facebook

>55% of US SMBs see Facebook as beneficial to their business.

– Ad-Ology, Jan 2011

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The Rest

Twitter

LinkedIn

StumbleUpon

Reddit

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Twitter

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LinkedIn

LinkedIn adds a new user every second.

– LinkedIn, Nov. 2010

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SumbleUpon

StumbleUpon = #1 source of US social traffic (43.34% of market).

– Statcounter, Jan. 2011

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StumbleUpon

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Reddit

230% growth in 2010, with 829 million page views in Dec. alone.

– CondeNast, Jan. 2011

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Search & Social

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Search & Social

Americans spend 906 million hours/month on social networks...

– Adage, Aug. 2010

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Search & Social

Americans spend 906 million hours/month on social networks, but only 138 hours searching.

– Adage, Aug. 2010

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Search & Social

Facebook served 24% of all US ad impressions in Q3 2010 vs Google’s 2.7%

– ComScore, Nov. 2010

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Search & Social

Facebook made $1.86B in ad revenue in 2010 (60% from US).

– eMarketer, Jan 2011

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Search & Social

Google profits were $6.77B in Q1 2010 alone.

– Google, Apr. 2010

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Search & Social

Facebook Ads worth between 13-53% of industry standard.

– WSJ, Nov. 2010

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Search & Social

Facebook CTR in 2011 was 0.051% (1/2 industry standard).

– Webtrends, Jan. 2011

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Search & Social

Adwords CTR in 2010 was 2% (20 times the industry standard).

– Google, Jan. 2011

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Search & Social

In 2011, twice as many marketers will focus on SM conversions.

– eMarketer, Feb. 2011

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Search & Social

>70% of search marketers use social media for SEO strategy.

– eMarketer, Nov. 2010

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Search & Social

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Search & Social

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Search & Social

Bing integrates Facebook Likes into algorithm.

– Bing, Oct. 2010

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Search & Social

Social Signals become important for Google algorithm.

– Google, Dec. 2010

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Now What?

Social Content

Facebook Connect

Data Mining

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Social Content Social News Sites

o Digg, StumbleUpono Reddit, Propeller, Mixx, etc…k

Content Strategyo Target Audienceo Custom Content

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Case Study: Sherweb

Hosting Company

Facebook Etiquette Blog Post

> 20,000 Uniques in 48 hours

> 58,000 Uniques over 1 Month

PageRank 3

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Facebook Connect Registration & Login

o Access Real User Data

User Experienceo Like Button, Share This, etc…k

Open Graph

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Facebook Connect

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Facebook Connect

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Facebook Connect

Lollapalooza: 99% morePage Views

Gawker: 45% increase in registrations week over

week

Joost: 30% more videos,15% more comments,

and 38% more friend invites.

– Source: Facebook

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Social Sharing

31% of clicks generated on shared items came from email.

– SocialTwist, Oct. 2010

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Social Sharing

60% of clicks generated on shared items came from social networks.

– SocialTwist, Oct. 2010

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Social Sharing

s

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User DataFacebook Twitter LinkedIn Google Yahoo!

Name X X X X X

Email X X X

Nickname X X X

Photo X X X X X

Profile URL X X X X X

Birthday X X X

Gender X X

Location X X X X X

Social Graph

X X X X X

More X X X X

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Questions?

CT Moore

[email protected]

@gypsybandito