SEO! What’s HOT?

www.ArrowInternet.com.au

SEO What’s HOT What’s NOT

Presented by:

Jasmine Batra

Arrow Internet Marketing

What we will Cover?• The 5 Steps to Top Google Rankings• What worked 6 months ago ...• The New and Shiny: Recent Updates • Action Items

www.SearchEngineRankings.com.au

Conversion OptimisationGoogle Ad wordsAdvanced AnalyticsSocial MediaReputation ManagementSearch Engine Optimisation

How search Engines work?

What are the Steps?

Steps to Top Rankings

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Buried down under

1. Relevance to user query

Its about Location, Location , Location

2. Code: What Lies behind

Actual Site

Google’s view

Check how clean is the code

http://validator.w3.org/

3. Credibility or Link Popularity

The power of links

4. Conversions and Engagement

5. Content Matters

Original

Credible

Optimised

Friendly

Content includes

Web Copy Rich Media Content

Steps to Top Rankings

R e l e v a n c e

C o n v e r s i o n s

C r e d i b i l i t y

C o n t e n t

C l e a n C o d e

What worked six Months Ago

I just want us to be #1 for

Life Insurance

Panda Update

My Links Hurt

http://chinese-version.com/Affiliate_n_link_Exchange.htm Bad

http://www.i-newswire.com/Top-Brands/a109932 Good

http://www.chinese-dtp.com/Affiliate_n_link_Exchange.htm Bad

http://www.celerondude.com/shoutbox/?sb_page=500 Bad

http://www.bellardoo.com.au/page.resourceslinks.html Bad

http://www.iqpc.com/Event.aspx?id=365452 Good

http://blogville.us/blog-custom.htm Good

http://www.jennibmusic.com/tag/music-shop Good

http://quliredahagu.atekbl.or.id/it-business-development-representative.php Bad

Negative SEO

What’s New

Info graphics

Value in Videos

Authorship

Micro Data

Social Signals

Cool Tools

Soovle.com

Future-proof your website

Remember 5Cs+1C

My 3 Hats

The Creative GeniusThe Marketing GuruThe Inspired Writer

My 3 Hats

The Marketer

The Creative

The Writer

The Marketer

Keywords

• Understanding keywords

Primary

Long tail

Supporting

• How to perform Keyword Research

New Google Keyword Planner

• Search for ideas• Get Volumes• Get traffic estimates

Keywords • Use of lateral thinking to drive traffic and sales

• Use of Industry related words

• Working with root words

• Explore semantically related words

• Build on Branded keywords to boost traffic (example ipad tablet)

• Use of Informational keywords (ipad reviews)

• Discover how to perform keyword trending

The Marketer

The Terminology - Used / pre-ownedThe Stages in Buying Cycle – Consideration to ActionThe Competitive Landscape – USPs/ Offers

My Keyword list

Keywords Rank Traffic

bus sydney 14 12100

tours sydney Not in top 200 5400

bus hire sydney 3 3600

limo hire sydney 157 3600

limousine hire sydney 51 2400

bus rental 6 1900

airport transfers sydney Not in top 200 1600

sydney airport transfers Not in top 200 1600

Coach travel 6 1300

limo sydney 117 1000

Coach chrter 5 880

limousines sydney 76 880

bus wollongong 7 720

shuttle bus sydney airport 45 720

limousine sydney 67 590

sydney airport transfer Not in top 200 590

The Designer

The Design• Site Architecture

UsabilityCall to ActionHard and soft offersHierarchy or how many levels deepProgressive DisclosureThematic Content Silos

Page Layout

Mobile Devices

Keywords

• Mirror the keyword research within the Site structure

- Keyword rich navigation

- Keyword rich internal links

- Keyword rich folder structures, URLs and

page names.

Important SEO Tags

The Writer

Content Audit• Do you have content that does not serve any

purpose.• Track content performance using Google Analytics

content overview.

Content Marketing

SEO! What’s HOT?

Marketing

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