SEO! What’s HOT?

www.ArrowInternet.com.au

SEO What’s HOT What’s NOT

Presented by:

Jasmine Batra

Arrow Internet Marketing


What we will Cover?• The 5 Steps to Top Google Rankings• What worked 6 months ago ...• The New and Shiny: Recent Updates • Action Items

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www.SearchEngineRankings.com.au

Conversion OptimisationGoogle Ad wordsAdvanced AnalyticsSocial MediaReputation ManagementSearch Engine Optimisation


How search Engines work?

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What are the Steps?

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Steps to Top Rankings

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Buried down under

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1. Relevance to user query

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Its about Location, Location , Location


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2. Code: What Lies behind

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Actual Site


Google’s view

<META NAME="ROBOTS" CONTENT="NONE">


Check how clean is the code

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http://validator.w3.org/


3. Credibility or Link Popularity

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The power of links


4. Conversions and Engagement

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5. Content Matters

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Original

Credible

Optimised

Friendly


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Content includes

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Web Copy Rich Media Content


Steps to Top Rankings

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R e l e v a n c e

C o n v e r s i o n s

C r e d i b i l i t y

C o n t e n t

C l e a n C o d e


What worked six Months Ago

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I just want us to be #1 for

Life Insurance

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Panda Update

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My Links Hurt

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http://chinese-version.com/Affiliate_n_link_Exchange.htm Bad

http://www.i-newswire.com/Top-Brands/a109932 Good

http://www.chinese-dtp.com/Affiliate_n_link_Exchange.htm Bad

http://www.celerondude.com/shoutbox/?sb_page=500 Bad

http://www.bellardoo.com.au/page.resourceslinks.html Bad

http://www.iqpc.com/Event.aspx?id=365452 Good

http://blogville.us/blog-custom.htm Good

http://www.jennibmusic.com/tag/music-shop Good

http://quliredahagu.atekbl.or.id/it-business-development-representative.php Bad

http://www.i-newswire.com/Top-Brands/a109932


Negative SEO

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What’s New

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Info graphics

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Value in Videos

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Authorship

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Micro Data

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Social Signals

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Cool Tools

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Soovle.com


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Future-proof your website

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Remember 5Cs+1C

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My 3 Hats

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The Creative GeniusThe Marketing GuruThe Inspired Writer


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My 3 Hats

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The Marketer

The Creative

The Writer


The Marketer

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Keywords

• Understanding keywords

Primary

Long tail

Supporting

• How to perform Keyword Research

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New Google Keyword Planner

• Search for ideas• Get Volumes• Get traffic estimates

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Keywords • Use of lateral thinking to drive traffic and sales

• Use of Industry related words

• Working with root words

• Explore semantically related words

• Build on Branded keywords to boost traffic (example ipad tablet)

• Use of Informational keywords (ipad reviews)

• Discover how to perform keyword trending

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The Marketer

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The Terminology - Used / pre-ownedThe Stages in Buying Cycle – Consideration to ActionThe Competitive Landscape – USPs/ Offers


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My Keyword list

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Keywords Rank Traffic

bus sydney 14 12100

tours sydney Not in top 200 5400

bus hire sydney 3 3600

limo hire sydney 157 3600

limousine hire sydney 51 2400

bus rental 6 1900

airport transfers sydney Not in top 200 1600

sydney airport transfers Not in top 200 1600

Coach travel 6 1300

limo sydney 117 1000

Coach chrter 5 880

limousines sydney 76 880

bus wollongong 7 720

shuttle bus sydney airport 45 720

limousine sydney 67 590

sydney airport transfer Not in top 200 590


The Designer

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The Design• Site Architecture

UsabilityCall to ActionHard and soft offersHierarchy or how many levels deepProgressive DisclosureThematic Content Silos

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Page Layout

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Mobile Devices

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Keywords

• Mirror the keyword research within the Site structure

- Keyword rich navigation

- Keyword rich internal links

- Keyword rich folder structures, URLs and

page names.

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Important SEO Tags

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The Writer

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Content Audit• Do you have content that does not serve any

purpose.• Track content performance using Google Analytics

content overview.

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Content Marketing

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SEO! What’s HOT?

Marketing

Transcript of SEO! What’s HOT?