@RavenJon

SEO Tools to make you Awesomer!

Jon Henshaw, Co-founder of Raven ToolsPubcon Vegas 2016

@RavenJon

Let’s talk about speed

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• HTTP/2• Aggressive GZIP• CDN• Caching• WordPress plugin

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Reduce image file sizes with ImageOptim for Machttp://raven.link/imageoptim

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Reduce image file sizes with FileOptimizer for Windowshttp://raven.link/fileoptim

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WordPress plugin to automatically optimize imageshttp://raven.link/imgoptwp

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Use SRCSET to serve the best image for the device

<img alt="my awesome cat" src="image.png" srcset="cat-hd.png 2x, cat-med.png 640w, cat-med-hd.png 640w 2x" />

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Create smaller versions for mobile devices

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WordPress plugin to automate SRCSEThttp://raven.link/srcsetwp

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Let’s get AMP’d y’all!

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Exciting features of AMP include:

•Copy of your content in yet another format•Forces you to strip out unimportant things like navigation, CTAs, ads, tracking, etc…•Google hosts your content and dramatically reduces traffic to your site

What’s not to love?!

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WordPress plugin to automate AMPhttp://raven.link/amp

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WordPress plugin to customize AMPhttp://raven.link/glue

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WordPress plugin for ALL THE THINGS!http://raven.link/pagefrog

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Analyzing, fixing and optimizing your site

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SEMRush’s Site Audit – http://raven.link/sraudit

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Raven’s Site Auditor – http://raven.link/audit

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DeepCrawl – http://raven.link/deepScreaming Frog – http://raven.link/frog

for larger, custom analysis

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Prospecting

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Let’s go grab some data!

- Majestic- Moz- SEMRush- Ahrefs- SEMRush- Searchmetrics

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This is Ben Wills, maker of Ontolo.http://raven.link/ont

He looks like a real life prospector, so we’ll start with his tool.

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Upload the Moz and Majestic data to Ontolo

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Research!

ALL THE THINGS!

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So manyALL THE THINGS!

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This is Paul Madden and Dom Hodgson from Kerboohttp://raven.link/kb

One is Ker and the other is Boo. Nobody is sure which one is which, but when the lights go out, does it really matter!?

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Specify the objective

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Upload the Moz and Majestic data to Ontolo

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Research & Analyze Links

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Even Contact Details

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This is Garrett Frenchfrom Link Prospectorhttp://raven.link/lp

He also looks like a prospector, but he’s modern and hip and has kids and wears pants and stuff.

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Select focus

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No uploading data!

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Less data, but streamlined UX

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That “Raven Export” feature looks handy!

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“Hey! Want to put my link on your page!?”

(aka Outreach)

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Buzzstream – http://raven.link/buzz

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Many messaging options

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Status and Notifications

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Pitchbox– http://raven.link/pb

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Built-in Inbox

I stole this image from Jon Cooper

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Nice reporting

I stole this image from Jon Cooper too

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Thank You!Thank You!

Jon Henshawraventools.comjon@raventools.com

@RavenTools

@RavenJon