Free SEO Tools

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SEO Tools May 2012 @BenjaminMagnan

description

This presentation provides some basic and free tools to help SEO experts in their everyday job. It could also help people coming to SEO to find great tools used by SEO experts. Some of these tools are necessary to all webmaster wanting to follow basic search engine recommendations for website structure and content organization, this to be visible in search engine result pages.

Transcript of Free SEO Tools

Page 1: Free SEO Tools

SEO ToolsMay 2012

@BenjaminMagnan

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Google Tools

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Google Webmaster Tools

https://www.google.com/webmasters/tools

Get Google's view of your site and diagnose problems

Discover your link and query traffic

Share information about your site with Google bots

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See in details your SEO traffic and cross-analyzed it with others dimensions (city, search engine, browser, mobile, …)

Compare your traffic sources conversion performance

Tip : access all your Webmaster Tools data in Google Analytics by connecting them together

Google Analytics

https://www.google.com/analytics

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Display search volume and potential for specific queries in Google search engine

Identify most valuable keywords for your website

See keywords search volume by region

Google Trends

http://www.google.fr/trends/

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Compare search volume patterns across specific regions, categories, time frames

Filter trends for web, images, news and products search

Identify most valuable keywords for your website and recurring patterns

Google Insights

http://www.google.com/insights

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Google Page Speed

https://developers.google.com/speed/pagespeed/insightsAlso available as Chome Extension and Firefox Plugin

Generate suggestions to make your web pages faster (image caching, image scaling, browser caching, compression, …)

Google gives importance to page load time (reducing page load time also provide better experience to users)

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Keywords Discovering Tools

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Google Adwords Keyword Tool

https://adwords.google.fr

Crawl your webpage and find all keywords effectively searched in google (see search volume globaly or localy)

Provide keywords and bench them to effective searches (see if this keyword is searched and find close keywords more valuables)

Filter by country / devices to see searches for your target

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Plugins Firefox

Extensions Chrome

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Provide many information on SERP for each result (Page Rank, Indexed Pages, AlexaRank, Domain Name date, whois, …)

Provide more SEO specific tools and information on a website : Keywords density and in-text analysis Highlight no-follow link on page Diagnostic and recommendations for website optimization Website meta tag information

SEO Quake

http://www.seoquake.com/

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Foxy SEO Tools

https://addons.mozilla.org/fr/firefox/addon/foxy-seo-tool/

Facilitate access to main search engines features, traffic analysis sites and social sharing sites

Provide link to known keywords discover or optimization sites

Provide a tool to view pages as seen by search engine bots

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Web Developer

https://addons.mozilla.org/fr/firefox/addon/web-developer/https://chrome.google.com/webstore/detail/bfbameneiokkgbdmiekhjnmfkcnldhhm

Many tools for web developers

For SEO purpose, Web Developer can help you to : Visualize meta tag information for a website Display alt attribute for images on a page Outline images without alt attribute on a page

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SenSEO

https://addons.mozilla.org/fr/firefox/addon/senseo/

Overview of SEO-important web page components for a specific keyword

Analysis of on-page-SEO-criteria Correct usage of Document-Title, Meta-Description and Meta-Keywords Headlines, Domain and URL-Path Existence of sitemap.xml and robots.txt Usage of microformats Other general content-criteria

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Quick Search Status

http://www.quirk.biz/searchstatus/

Provide extensive search-related information for any website (always visible in firefox status bar)

Search Status lets view Google PageRank Alexa popularity ranking, Compete.com ranking, SEOmoz Linkscape mozRank, Alexa related links backward links from Google, Yahoo! and MSN

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Referencement & SEO from Woorank

Generate report concerning your website

Provide interesting SEO metrics (in-site and off-site criteria analysis, visitors overview, content optimization, …)

One free report by week (need to pay for more)https://chrome.google.com/webstore/detail/hlngmmdolgbdnnimbmblfhhndibdipafC

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SEO Site Tools

https://chrome.google.com/webstore/detail/diahigjngdnkdgajdbpjdeomopbpkjjc

One of the most comprehensive SEO Tools for Chrome

Provide many SEO metrics External Page Data(Google, Bing, SeoMoz, Alexa, Majestic SEO, …) Page Element (Title, meta description, important html elements, h1, h2, page headers, …) Social Media(Facebook, reddit, twitter, StumbleUpon, …) Page Terms Server Domain informations Suggestions (in-page optimization suggestions for SEO)

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SEO For Chrome

https://chrome.google.com/webstore/detail/oangcciaeihlfmhppegpdceadpfaoclj

Provide SEO statistics on specific page and website

Backlinks Pages indexed Traffic estimation Social media Stats (twitter, facebook, diggs,…) Cache version of a site

Highlight no-follow links on websites

Provide basic beta Keyword research tool for a website

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Web Rank SEO

https://chrome.google.com/webstore/detail/mkhilblbmkdnapffblmecglknalglfji

Almost like SEO For Chrome but with less information

Provide SEO statistics on specific website

Backlinks Pages indexed Traffic estimation Social media Stats (twitter, delicious, diggs) Domain information

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Free Software

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Xenu Link

http://xenus-link-sleuth.en.softonic.com/

Check websites for broken links

Detect and report redirected URLs

Generate report that can be e-mailed

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Online Web Tools

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DuplicateContent

http://www.duplicatecontent.net/

Compare text similarity between two pages

Compare HTML (layout) similarity between two pages

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Positeo

http://www.positeo.com/check-position/

Check your page position on different Google data centers for keywords

Avoid to look manually to your position for each keyword

Check without any customer specific information (social search and historic)

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Generate report concerning your website (social, mobile, SEO, content optimization, security, …)

Provide interesting SEO metrics (basic SEO recommandations respect, content analysis, backlinks, internal links, indexed pages, page rank, …)

One free report by week (need to pay for more)

Woorank

http://www.woorank.com/

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Keyword Density Analysis

http://www.internetmarketingninjas.com/seo-tools/keyword-density/

Display information about text and words in one page

Show words ranked by number of occurrence, words could be single words or small expressions

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WordPress Plugins

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WordPress SEO by Yoast

http://yoast.com/wordpress/seo/

Most complete WordPress SEO plugin (optimize your pages content, images titles, meta descriptions, XML sitemaps, …)

Page analysis tools to help you optimize your site

Add-ons modules available to bring new features

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WP to Twitter

http://wordpress.org/extend/plugins/wp-to-twitter/

Automatically post a twitter status when you post an article to your blog

Shorten your URL with your chosen service (you can also use hashtags)

Support for Google Analytics

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Hope you enjoy and discover some new tools !

Find us in @OCTOTechnology and @BenjaminMagnan