You should be aware and be ready to respond quickly to changes.

Nick Stamoulis, Brick Marketing

SEO is not the set of steps you may learn

While working on generating additional unique visitors via organic search, be equally concerned about conversion rate optimization.

Jason Hawkins, NoRiskSEO.com and TheMiamiSEOCompany.com

Test all your pages: call to actions, specials, sales, etc. Be creative and try a

different amount of form fields.

Jason Hawkins, NoRiskSEO.com and TheMiamiSEOCompany.com

Share your data with others They will publish their own conclusions, and still credit you with a link to the original source.

Barrie Smith, Receptional Ltd

If you want to rank for a competitive term,

Ian Cleary, RazorSocial

produce an amazing piece of content and

promote it heavily.

Run a blog that constantly features new material valuable to readers.Amanda E. Clark, Grammar Chic, Inc.

Tie the goals of the website to the content you are creating

Shawn Cohen, Standing Dog Interactive

Start collecting customer

reviews and

testimonials on

various sitesTodd Butcher, LSEO

Keep some "wild card" time/resources to be able to create and publish topics based on

industry buzz.

Be timely!

Chris Boggs, Internet Marketing Ninjas

Get links from websites that are only about the region you serve.

Paul Bliss, RankSurge

Kristopher Jones, ReferLocal

Optimize your Google+ Business Page: no less than 5interesting pictures, no less than 2 "how to" videos.

Win a game in the minors (less competitive keywords) before you step up to the majorsShayne Tilley, online marketing expert & author

Ensure your keyword targets for SEO are localized keywords. Use Google's Display Network to market to your local area while SEO takes time to blossom.

Phil Byrne, Internet marketing specialist, blogger & author

Make a list of appropriate keywords, and use those keywords properly in the title, article body and meta description with variation.

Ahmad Raza, ARWebZone

Go LocalMake a local SEO plan that assures the site itself and content is developed around geotargeted keywords.

Aaron Agius, Louder Online

Be sure your customers can find you! List your small business across the major Web directories.

Adam Dince, Deluxe Corp

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And keep on trying till you make it!