© 2013 Promodo www.promodo.comcontact@promodo.com

UK+44 (0203) 137-66-81

SEO Tips and Best Practices for Hosting and Domains Niche Sites

USA+1 347 809-34-86

Katherine GolovinovaSEO consultantPromodo

Webinar, 23 May, 2013

© 2013 Promodo http://www.promodo.com contact@promodo.com

UK+44 (0203) 137-66-81

Why is Promodo entitled to speak on this topic?

USA+1 347 809-34-86

Promodo has been operating online since 2004, having by now gained:

Being acknowledged as a top online marketing services provider in Ukraine Promodo is holding seminars and conferences together with IT leaders in Ukraine, Europe and the USA

We have successfully cooperated and gained trust of brands famous both in the ex-CIS and Europe and the USA

Competitive Analysis as a method to find potentially advantageous promotion directions

Keyword research in conditions of SEO-pressure

Defining the promotion strategy

Link-building strategy in of the niche web hosting and domain name registration

Features of different groups of queries, conversion depending on geography

Typical problems that hamper sites' conversion and how to solve them

Market analysis and competitive research – finding potentially advantageous promotion

directions

400-500 visits from the 8th– 9th place for a query "hosting" per month

queries "stuffed" with endless positions checks

1000-1200 visits from the 2nd – 3d place for a query "domain names" per month

“web hosting”

HOSTGATOR.COM

Keyword research in conditions of SEO-pressure

SEOQUAKE

"ecommerce hosting"

the highest frequency in the subtopic «hosting for ecommerce sites»

"ecommerce hosting"

Traffic from the American Google Top5 - Top6 about 1-3 persons a day

About 40 people a month

Extremely low conversion rate

Not effective for sales

"reseller web hosting"

Query brings three times more traffic from the 4th-5th places!

The same amount of searches High conversion rate

Analyze the backlinks text anchors to sites of your competitors to

discover more keywords

SEO SpyGlass

Ahrefs

SEMRush

SpyGlass tool (Website Back Link Checker Tool)

…and some more keywords

Position for a keyword

The traffic this keyword brings

Estimated number of searches from Google Keyword Tool in the exact and phrase match for the world and top regions

Quantity of page views

Time spent on a site

Bounce rate

Conversion rate

Defining the promotion strategy

Shared vs VPS hosting vs Dedicated

VPS hosting conversion rate 5-7 times higher than in Shared

Hosting subtopic

Cost for Dedicated servers is 50 times higher (as opposed to

Shared)

Promoting for the queries of Shared group is much easier

than dedicated hosting

But “cheap “ queries are highly competitive (cheap web hosting, cheap hosting, etc.)

Specialized kinds of hosting

Low-frequency traffic brings only 10% of

the general traffic and conversions

Start with high-frequency keywords

+

Add low- and mid-frequency queries

Low-frequency, long-tail keywords for "exotic " types of

hosting+

Link-building strategy: methods of getting links

The basis of search optimization at the moment are:

Technical on-site SEO audit

Keyword research

Texts and meta tags optimization according to the keywords

Internal linking on a site

Link-building strategy

WAYS OF GETTING LINKS

Articles on your own blog

Guest articles

Contests

Specials

Prize drawing

Social initiatives

Affiliate program

Links purchase

Features of different groups of queries, conversion depending on

geography

Conversion rate for the subject «Domain names»

Conversion in subject "Hosting"

Typical problems that hamper sites' conversion and how to solve them

Errors on a keyword research stage, promotion on not effective keywords

Price policy

Problems with "usability" of a funnel of transitions after clicking the button "Add to Basket" (Buy Now, Order, Sign Up).

SALES FUNNEL

Up to 90 % of the visitors who have clicked the button «Add to

a basket» get lost

STEP #1

STEP #2

© 2013 Promodo www.promodo.comcontact@promodo.com

UK+44 (0203) 137-66-81

USA+1 347 809-34-86

Thank you for your attention!

Katherine GolovinovaPromodo

e.golovinova@promodo.com

www.promodo.com