Post on 17-May-2015
description
SEO Survival Guide for SEO Survival Guide for Business OwnersBusiness Owners
How Search Engine Optimization Helps Your How Search Engine Optimization Helps Your Prospect Find you OnlineProspect Find you Online
Brought to you by: Brought to you by:
Who Am I?Who Am I?
IT Pro for 20+ IT Pro for 20+ yearsyears
Who Am I?Who Am I?
IT Pro for 20+ IT Pro for 20+ yearsyears
1998 Founded Borg 1998 Founded Borg Systems IncSystems Inc
Who Am I?Who Am I?
IT Pro for 20+ IT Pro for 20+ yearsyears
1998 Founded Borg 1998 Founded Borg Systems IncSystems Inc
2002 Website 2002 Website Design as Netwave Design as Netwave Solutions Solutions
Who Am I?Who Am I?
IT Pro for 20+ yearsIT Pro for 20+ years 1998 Founded Borg 1998 Founded Borg
Systems IncSystems Inc 2002 Website 2002 Website
Design as Netwave Design as Netwave SolutionsSolutions
2003 Ecommerce 2003 Ecommerce and Online and Online Marketing Marketing
Who Am I?Who Am I?
IT Pro for 20+ yearsIT Pro for 20+ years 1998 Founded Borg 1998 Founded Borg
Systems IncSystems Inc 2002 Website Design 2002 Website Design
as Netwave Solutionsas Netwave Solutions 2003 Ecommerce and 2003 Ecommerce and
Online MarketingOnline Marketing 2005 Affiliate 2005 Affiliate
Marketing Marketing
What We DoWhat We Do
Website DesignWebsite Design
What We DoWhat We Do
Website DesignWebsite Design Custom Online SoftwareCustom Online Software
What We DoWhat We Do
Website DesignWebsite Design Custom Online SoftwareCustom Online Software Online Video MarketingOnline Video Marketing
What We DoWhat We Do
Website DesignWebsite Design Custom Online SoftwareCustom Online Software Online Video MarketingOnline Video Marketing Search Engine MarketingSearch Engine Marketing
What We DoWhat We Do
Website DesignWebsite Design Custom Online SoftwareCustom Online Software Online Video MarketingOnline Video Marketing Search Engine MarketingSearch Engine Marketing SEO TrainingSEO Training
Frustrated?Frustrated?
What We Are CoveringWhat We Are Covering
Top 3 Reasons Why You Should Care Top 3 Reasons Why You Should Care about SEOabout SEO
What We Are CoveringWhat We Are Covering
Top 3 Reasons Why You Should Care Top 3 Reasons Why You Should Care about SEOabout SEO
Five Lead Generation TacticsFive Lead Generation Tactics
What We Are CoveringWhat We Are Covering
Top 3 Reasons Why You Should Care Top 3 Reasons Why You Should Care about SEOabout SEO
Five Lead Generation TacticsFive Lead Generation Tactics Five Things to Know Before Hiring an Five Things to Know Before Hiring an
SEO ConsultantSEO Consultant
What We Are CoveringWhat We Are Covering
Top 3 Reasons Why You Should Care Top 3 Reasons Why You Should Care about SEOabout SEO
Five Lead Generation TacticsFive Lead Generation Tactics Five Things to Know Before Hiring an Five Things to Know Before Hiring an
SEO ConsultantSEO Consultant How Social Media Will Help Your How Social Media Will Help Your
Prospects Find You OnlineProspects Find You Online
SEM (Search Engine SEM (Search Engine Marketing)Marketing)
PPC (Pay per click)PPC (Pay per click) Banner Advertising, Ad Networks, Banner Advertising, Ad Networks,
shopping comparison sitesshopping comparison sites SEO (Search Engine Optimization)SEO (Search Engine Optimization)
So, What is SEO?So, What is SEO?
Natural SearchNatural Search
So, What is SEO?So, What is SEO?Natural SearchNatural Search
Organic SearchOrganic Search
So, What is SEO?So, What is SEO?Natural SearchNatural Search
Organic RankingOrganic Ranking
Organic SearchOrganic Search
So, What is SEO?So, What is SEO?Natural SearchNatural Search
Organic RankingOrganic Ranking
Organic SearchOrganic Search
Search Engine OptimizationSearch Engine Optimization
So, What is SEO?So, What is SEO?Natural SearchNatural Search
Organic RankingOrganic Ranking
Organic SearchOrganic Search
Search Engine OptimizationSearch Engine Optimization
They’re all virtually the same thing!They’re all virtually the same thing!
So, What is SEO?So, What is SEO?
SEO is the art/science of getting a SEO is the art/science of getting a webpagewebpage
ranked highly on the major search engines.ranked highly on the major search engines.
So, What is SEO?So, What is SEO?
The objective of search engine optimization (SEO) is The objective of search engine optimization (SEO) is to increase a Web site's traffic counts, and to increase a Web site's traffic counts, and ultimately conversions, by ranking very high in ultimately conversions, by ranking very high in the results of searches for the keywords in the the results of searches for the keywords in the search query. It is the mission of SEO to make the search query. It is the mission of SEO to make the site's content worthy of higher search engine site's content worthy of higher search engine ranking by being more relevant and competent ranking by being more relevant and competent than the competition's. than the competition's.
(www.BruceClay.com/web_rank.htm)(www.BruceClay.com/web_rank.htm)
Search Engine Result Page - SERPSearch Engine Result Page - SERP
Search Engine Result Page - SERPSearch Engine Result Page - SERP
Reason #2 why you should Reason #2 why you should carecare
Yellow Pages and Traditional MediaYellow Pages and Traditional Media Pay Per Click AdvertisingPay Per Click Advertising Salesperson pounding the pavementSalesperson pounding the pavement
Reason #2 why you should Reason #2 why you should carecare
Yellow Pages and Traditional MediaYellow Pages and Traditional Media Pay Per Click AdvertisingPay Per Click Advertising Salesperson pounding the pavementSalesperson pounding the pavement
Initial Investment, residual benefits!Initial Investment, residual benefits!
Reason #3 why you should Reason #3 why you should carecare
How much did you pay for your How much did you pay for your website?website?
Reason #3 why you should Reason #3 why you should carecare
How much did you pay for your How much did you pay for your website?website?
Don’t waste your investment, promote Don’t waste your investment, promote your site using SEO in the Major your site using SEO in the Major
Search EnginesSearch Engines
Any do-it-yourselfers?Any do-it-yourselfers?
5 Do-it-yourself tips5 Do-it-yourself tips
#1 Title Meta tag#1 Title Meta tag
The Title tag should be an The Title tag should be an attention grabberattention grabber
5 Do-it-yourself tips5 Do-it-yourself tips
#1 Title Meta tag#1 Title Meta tag #2 Description Meta tag#2 Description Meta tag
Search Engine Result PageSearch Engine Result Page
Better Title and DescriptionBetter Title and Description
Best Title and DescriptionBest Title and Description
Bad Titles and DescriptionsBad Titles and Descriptions
5 Do-it-yourself tips5 Do-it-yourself tips
#1 Title Meta tag#1 Title Meta tag #2 Description Meta tag#2 Description Meta tag #3 Find Local or Niche specific #3 Find Local or Niche specific
directoriesdirectories
How to find directoriesHow to find directories
Do a search with your keyword +Do a search with your keyword + Submit urlSubmit url Add urlAdd url Suggest a linkSuggest a link Directory or DirectoriesDirectory or Directories
For Example, “dog beds” “submit url”For Example, “dog beds” “submit url”
5 Do-it-yourself tips5 Do-it-yourself tips
#1 Title Meta tag#1 Title Meta tag #2 Description Meta tag#2 Description Meta tag #3 Find Local or Niche specific #3 Find Local or Niche specific
directoriesdirectories #4 Participate in Groups and Forums#4 Participate in Groups and Forums
5 Do-it-yourself tips5 Do-it-yourself tips
#1 Title Meta tag#1 Title Meta tag #2 Description Meta tag#2 Description Meta tag #3 Find Local or Niche specific #3 Find Local or Niche specific
directoriesdirectories #4 Participate in Groups and Forums#4 Participate in Groups and Forums #5 Start a Blog#5 Start a Blog
Types of blogsTypes of blogs
CEO blog or Corporate blogCEO blog or Corporate blog
Types of blogsTypes of blogs
CEO blog or Corporate blogCEO blog or Corporate blog
On site or Off site blogOn site or Off site blog
Types of blogsTypes of blogs
CEO blog or Corporate blogCEO blog or Corporate blog
On site or Off site blogOn site or Off site blog
Wordpress, Blogger, Moveable TypeWordpress, Blogger, Moveable Type
5 Do-it-yourself tips5 Do-it-yourself tips
#1 Title Meta tag#1 Title Meta tag #2 Description Meta tag#2 Description Meta tag #3 Find Local or Niche specific #3 Find Local or Niche specific
directoriesdirectories #4 Participate in Groups and Forums#4 Participate in Groups and Forums #5 Start a Blog#5 Start a Blog
Hire a proHire a pro
Don’t want to do it yourself?Don’t want to do it yourself?
How to successfully get SEO How to successfully get SEO helphelp
#1 Find a good SEO consultant#1 Find a good SEO consultant
How to successfully get SEO How to successfully get SEO helphelp
#1 Find a good SEO consultant#1 Find a good SEO consultant Good website designers are not always Good website designers are not always
good at Search Engine Optimizationgood at Search Engine Optimization
How to successfully get SEO How to successfully get SEO helphelp
#1 Find a good SEO consultant#1 Find a good SEO consultant Good website designers are not always Good website designers are not always
good at Search Engine Optimizationgood at Search Engine Optimization Get referencesGet references
How to successfully get SEO How to successfully get SEO helphelp
#1 Find a good SEO consultant#1 Find a good SEO consultant #2 Ask the right questions#2 Ask the right questions
How to successfully get SEO How to successfully get SEO helphelp
- Explain your keyword target determination process - Explain your keyword target determination process and list tools used. and list tools used.
- Detail the competitive analysis process. - Detail the competitive analysis process. - How do you build link popularity? - How do you build link popularity? - Describe changes you typically make to a client - Describe changes you typically make to a client
site. site. - Do you have Web programming experience? - Do you have Web programming experience? - Do you use automated tools? - Do you use automated tools? - How do you deal with XML sitemaps? Robots.txt? - How do you deal with XML sitemaps? Robots.txt? - Do you pay for placement or clicks? - Do you pay for placement or clicks? - Describe how you deal with site content. - Describe how you deal with site content.
How to successfully get SEO How to successfully get SEO helphelp
#1 Find a good SEO consultant#1 Find a good SEO consultant #2 Ask the right questions#2 Ask the right questions #3 Set Realistic Goals#3 Set Realistic Goals
How to successfully get SEO How to successfully get SEO helphelp
#1 Find a good SEO consultant#1 Find a good SEO consultant #2 Ask the right questions#2 Ask the right questions #3 Set realistic goals#3 Set realistic goals
Work with your SEO to get conversions, Work with your SEO to get conversions, not just traffic; make sure your traffic is not just traffic; make sure your traffic is qualifiedqualified
How to successfully get SEO How to successfully get SEO helphelp
#1 Find a good SEO consultant#1 Find a good SEO consultant #2 Ask the right questions#2 Ask the right questions #3 Set realistic goals#3 Set realistic goals #4 Be honest with your SEO #4 Be honest with your SEO
consultantconsultant
How to successfully get SEO How to successfully get SEO helphelp
#1 Find a good SEO consultant#1 Find a good SEO consultant #2 Ask the right questions#2 Ask the right questions #3 Set realistic goals#3 Set realistic goals #4 Be honest with your SEO #4 Be honest with your SEO
consultantconsultant #5 Implement properly#5 Implement properly
How to successfully get SEO How to successfully get SEO helphelp
#1 Find a good SEO consultant#1 Find a good SEO consultant #2 Ask the right questions#2 Ask the right questions #3 Set realistic goals#3 Set realistic goals #4 Be honest with your SEO consultant#4 Be honest with your SEO consultant #5 Implement properly#5 Implement properlySummary: Play by the rules, be cautious Summary: Play by the rules, be cautious
and methodical; slow and steady wins and methodical; slow and steady wins the game!the game!
Get traffic & gain prospects Get traffic & gain prospects with Social Mediawith Social Media
Social media and Web 2.0 is not just Social media and Web 2.0 is not just Facebook, LinkedIn and Twitter!Facebook, LinkedIn and Twitter!
How I Use Social MediaHow I Use Social Media
Find my tribeFind my tribe
How I Use Social MediaHow I Use Social Media
Find my tribeFind my tribe Build my presence in the midst of my Build my presence in the midst of my
tribetribe
How I Use Social MediaHow I Use Social Media
Find my tribeFind my tribe Build my presence in the midst of my Build my presence in the midst of my
tribetribe Listen + Contribute = ParticipateListen + Contribute = Participate
How I Use Social MediaHow I Use Social Media
Find my tribeFind my tribe Build my presence in the midst of my Build my presence in the midst of my
tribetribe Listen + Contribute = ParticipateListen + Contribute = Participate Start a conversation that carries over Start a conversation that carries over
to your siteto your site
Content Sharing SitesContent Sharing Sites
YouTube, Vimeo,Viddler, HowCast, YouTube, Vimeo,Viddler, HowCast, Blip.tvBlip.tv
Content Sharing SitesContent Sharing Sites
YouTube, Vimeo,Viddle, HowCast, YouTube, Vimeo,Viddle, HowCast, Blip.tvBlip.tv
Flickr, Photobucket, SlideshareFlickr, Photobucket, Slideshare
Content Sharing SitesContent Sharing Sites
YouTube, Vimeo,Viddle, HowCast, YouTube, Vimeo,Viddle, HowCast, Blip.tvBlip.tv
Flickr, Photobucket, SlideshareFlickr, Photobucket, Slideshare Hubpages, Squidoo, WikiHow, Hubpages, Squidoo, WikiHow,
GoogleKnolGoogleKnol
Social BookmarkingSocial Bookmarking Digg, StumbleUpon, delicio.usDigg, StumbleUpon, delicio.us Faves, propeller, mixx, misterwongFaves, propeller, mixx, misterwong
Social BookmarkingSocial Bookmarking Digg, StumbleUpon, delicio.usDigg, StumbleUpon, delicio.us Faves, propeller, mixx, misterwongFaves, propeller, mixx, misterwong
Take a breath….Take a breath….
Time to recap!Time to recap!
Why is SEO important to Why is SEO important to you?you?
The first page of Google is crucialThe first page of Google is crucial Other media requires constant Other media requires constant
feedingfeeding Don’t waste your website investment Don’t waste your website investment
by not spending to promote itby not spending to promote it
How to successfully get SEO How to successfully get SEO helphelp
#1 Find a good SEO consultant#1 Find a good SEO consultant #2 Ask the right questions#2 Ask the right questions #3 Set realistic goals#3 Set realistic goals #4 Be honest with your SEO consultant#4 Be honest with your SEO consultant #5 Implement properly#5 Implement properlySummary: Play by the rules, be cautious Summary: Play by the rules, be cautious
and methodical; slow and consistent and methodical; slow and consistent wins the game!wins the game!
5 Do-it-yourself tips5 Do-it-yourself tips
#1 Title Meta tag#1 Title Meta tag #2 Description Meta tag#2 Description Meta tag #3 Find Local or Niche specific #3 Find Local or Niche specific
directoriesdirectories #4 Participate in Groups and Forums#4 Participate in Groups and Forums #5 Start a Blog#5 Start a Blog
Social Media SummarySocial Media Summary
Use Social Networking to brand yourself Use Social Networking to brand yourself and become the industry expertand become the industry expert
Build your online presence in the midst Build your online presence in the midst of your tribeof your tribe
Use Social Content Sharing sites to Use Social Content Sharing sites to begin the conversation and lead them begin the conversation and lead them to youto you
Use Social Bookmarks, blogs and Use Social Bookmarks, blogs and forums to get backlinks to your siteforums to get backlinks to your site
More Qualified Traffic from More Qualified Traffic from Slow and Steady SEO = Slow and Steady SEO =
Success!Success!
Wrap Up and Action ItemsWrap Up and Action Items
Getting StartedGetting Started Get your house in orderGet your house in order
Make sure your site is nearly W3C compliantMake sure your site is nearly W3C compliant http://validator.w3.org/#validate_by_urihttp://validator.w3.org/#validate_by_uri
Examine and fix your Title and Description TagsExamine and fix your Title and Description Tags Add quality content to your site regularlyAdd quality content to your site regularly
Get you external campaign goingGet you external campaign going Develop a link building campaignDevelop a link building campaign
Content Sharing and Social BookmarkingContent Sharing and Social Bookmarking Develop and post content off siteDevelop and post content off site
Measure your success and Lather, Rinse and Measure your success and Lather, Rinse and RepeatRepeat
Other ResourcesOther Resources(This slideshow and all links will be located at (This slideshow and all links will be located at
www.Greensboro-SEO.com)www.Greensboro-SEO.com) Google Webmaster ToolsGoogle Webmaster Tools W3C Markup Validation ServicesW3C Markup Validation Services Wordpress plugins for SEOWordpress plugins for SEO Firefox plugins for SEOFirefox plugins for SEO
Thanks for being here!Thanks for being here!
Sam KanakanuiSam Kanakanuisam.kanakanui@NetwaveSolutions.comsam.kanakanui@NetwaveSolutions.com
http://twitter.com/Greensboro_SEOhttp://twitter.com/Greensboro_SEO