Seo Survival Guide for Business Owners

SEO Survival Guide for SEO Survival Guide for Business OwnersBusiness Owners

How Search Engine Optimization Helps Your How Search Engine Optimization Helps Your Prospect Find you OnlineProspect Find you Online

Brought to you by: Brought to you by:

Who Am I?Who Am I?

IT Pro for 20+ IT Pro for 20+ yearsyears

Who Am I?Who Am I?


1998 Founded Borg 1998 Founded Borg Systems IncSystems Inc

Who Am I?Who Am I?


1998 Founded Borg 1998 Founded Borg Systems IncSystems Inc

2002 Website 2002 Website Design as Netwave Design as Netwave Solutions Solutions

Who Am I?Who Am I?

IT Pro for 20+ yearsIT Pro for 20+ years 1998 Founded Borg 1998 Founded Borg

Systems IncSystems Inc 2002 Website 2002 Website

Design as Netwave Design as Netwave SolutionsSolutions

2003 Ecommerce 2003 Ecommerce and Online and Online Marketing Marketing

Who Am I?Who Am I?

IT Pro for 20+ yearsIT Pro for 20+ years 1998 Founded Borg 1998 Founded Borg

Systems IncSystems Inc 2002 Website Design 2002 Website Design

as Netwave Solutionsas Netwave Solutions 2003 Ecommerce and 2003 Ecommerce and

Online MarketingOnline Marketing 2005 Affiliate 2005 Affiliate

Marketing Marketing

What We DoWhat We Do

Website DesignWebsite Design


Website DesignWebsite Design Custom Online SoftwareCustom Online Software


Website DesignWebsite Design Custom Online SoftwareCustom Online Software Online Video MarketingOnline Video Marketing


Website DesignWebsite Design Custom Online SoftwareCustom Online Software Online Video MarketingOnline Video Marketing Search Engine MarketingSearch Engine Marketing


Website DesignWebsite Design Custom Online SoftwareCustom Online Software Online Video MarketingOnline Video Marketing Search Engine MarketingSearch Engine Marketing SEO TrainingSEO Training

Frustrated?Frustrated?

What We Are CoveringWhat We Are Covering

Top 3 Reasons Why You Should Care Top 3 Reasons Why You Should Care about SEOabout SEO



Five Lead Generation TacticsFive Lead Generation Tactics



Five Lead Generation TacticsFive Lead Generation Tactics Five Things to Know Before Hiring an Five Things to Know Before Hiring an

SEO ConsultantSEO Consultant



Five Lead Generation TacticsFive Lead Generation Tactics Five Things to Know Before Hiring an Five Things to Know Before Hiring an

SEO ConsultantSEO Consultant How Social Media Will Help Your How Social Media Will Help Your

Prospects Find You OnlineProspects Find You Online

SEM (Search Engine SEM (Search Engine Marketing)Marketing)

PPC (Pay per click)PPC (Pay per click) Banner Advertising, Ad Networks, Banner Advertising, Ad Networks,

shopping comparison sitesshopping comparison sites SEO (Search Engine Optimization)SEO (Search Engine Optimization)

So, What is SEO?So, What is SEO?

Natural SearchNatural Search

So, What is SEO?So, What is SEO?Natural SearchNatural Search

Organic SearchOrganic Search


Organic RankingOrganic Ranking





Search Engine OptimizationSearch Engine Optimization




Search Engine OptimizationSearch Engine Optimization

They’re all virtually the same thing!They’re all virtually the same thing!


SEO is the art/science of getting a SEO is the art/science of getting a webpagewebpage

ranked highly on the major search engines.ranked highly on the major search engines.


The objective of search engine optimization (SEO) is The objective of search engine optimization (SEO) is to increase a Web site's traffic counts, and to increase a Web site's traffic counts, and ultimately conversions, by ranking very high in ultimately conversions, by ranking very high in the results of searches for the keywords in the the results of searches for the keywords in the search query. It is the mission of SEO to make the search query. It is the mission of SEO to make the site's content worthy of higher search engine site's content worthy of higher search engine ranking by being more relevant and competent ranking by being more relevant and competent than the competition's. than the competition's.

(www.BruceClay.com/web_rank.htm)(www.BruceClay.com/web_rank.htm)

Search Engine Result Page - SERPSearch Engine Result Page - SERP

Reason #2 why you should Reason #2 why you should carecare

Yellow Pages and Traditional MediaYellow Pages and Traditional Media Pay Per Click AdvertisingPay Per Click Advertising Salesperson pounding the pavementSalesperson pounding the pavement


Yellow Pages and Traditional MediaYellow Pages and Traditional Media Pay Per Click AdvertisingPay Per Click Advertising Salesperson pounding the pavementSalesperson pounding the pavement

Initial Investment, residual benefits!Initial Investment, residual benefits!


How much did you pay for your How much did you pay for your website?website?


How much did you pay for your How much did you pay for your website?website?

Don’t waste your investment, promote Don’t waste your investment, promote your site using SEO in the Major your site using SEO in the Major

Search EnginesSearch Engines

Any do-it-yourselfers?Any do-it-yourselfers?

5 Do-it-yourself tips5 Do-it-yourself tips

#1 Title Meta tag#1 Title Meta tag

The Title tag should be an The Title tag should be an attention grabberattention grabber


#1 Title Meta tag#1 Title Meta tag #2 Description Meta tag#2 Description Meta tag

Search Engine Result PageSearch Engine Result Page

Better Title and DescriptionBetter Title and Description

Best Title and DescriptionBest Title and Description

Bad Titles and DescriptionsBad Titles and Descriptions


#1 Title Meta tag#1 Title Meta tag #2 Description Meta tag#2 Description Meta tag #3 Find Local or Niche specific #3 Find Local or Niche specific

directoriesdirectories

How to find directoriesHow to find directories

Do a search with your keyword +Do a search with your keyword + Submit urlSubmit url Add urlAdd url Suggest a linkSuggest a link Directory or DirectoriesDirectory or Directories

For Example, “dog beds” “submit url”For Example, “dog beds” “submit url”



directoriesdirectories #4 Participate in Groups and Forums#4 Participate in Groups and Forums



directoriesdirectories #4 Participate in Groups and Forums#4 Participate in Groups and Forums #5 Start a Blog#5 Start a Blog

Types of blogsTypes of blogs

CEO blog or Corporate blogCEO blog or Corporate blog



On site or Off site blogOn site or Off site blog



On site or Off site blogOn site or Off site blog

Wordpress, Blogger, Moveable TypeWordpress, Blogger, Moveable Type

Hire a proHire a pro

Don’t want to do it yourself?Don’t want to do it yourself?

How to successfully get SEO How to successfully get SEO helphelp

#1 Find a good SEO consultant#1 Find a good SEO consultant


#1 Find a good SEO consultant#1 Find a good SEO consultant Good website designers are not always Good website designers are not always

good at Search Engine Optimizationgood at Search Engine Optimization


#1 Find a good SEO consultant#1 Find a good SEO consultant Good website designers are not always Good website designers are not always

good at Search Engine Optimizationgood at Search Engine Optimization Get referencesGet references


#1 Find a good SEO consultant#1 Find a good SEO consultant #2 Ask the right questions#2 Ask the right questions


- Explain your keyword target determination process - Explain your keyword target determination process and list tools used. and list tools used.

- Detail the competitive analysis process. - Detail the competitive analysis process. - How do you build link popularity? - How do you build link popularity? - Describe changes you typically make to a client - Describe changes you typically make to a client

site. site. - Do you have Web programming experience? - Do you have Web programming experience? - Do you use automated tools? - Do you use automated tools? - How do you deal with XML sitemaps? Robots.txt? - How do you deal with XML sitemaps? Robots.txt? - Do you pay for placement or clicks? - Do you pay for placement or clicks? - Describe how you deal with site content. - Describe how you deal with site content.


#1 Find a good SEO consultant#1 Find a good SEO consultant #2 Ask the right questions#2 Ask the right questions #3 Set Realistic Goals#3 Set Realistic Goals


#1 Find a good SEO consultant#1 Find a good SEO consultant #2 Ask the right questions#2 Ask the right questions #3 Set realistic goals#3 Set realistic goals

Work with your SEO to get conversions, Work with your SEO to get conversions, not just traffic; make sure your traffic is not just traffic; make sure your traffic is qualifiedqualified


#1 Find a good SEO consultant#1 Find a good SEO consultant #2 Ask the right questions#2 Ask the right questions #3 Set realistic goals#3 Set realistic goals #4 Be honest with your SEO #4 Be honest with your SEO

consultantconsultant


#1 Find a good SEO consultant#1 Find a good SEO consultant #2 Ask the right questions#2 Ask the right questions #3 Set realistic goals#3 Set realistic goals #4 Be honest with your SEO #4 Be honest with your SEO

consultantconsultant #5 Implement properly#5 Implement properly


#1 Find a good SEO consultant#1 Find a good SEO consultant #2 Ask the right questions#2 Ask the right questions #3 Set realistic goals#3 Set realistic goals #4 Be honest with your SEO consultant#4 Be honest with your SEO consultant #5 Implement properly#5 Implement properlySummary: Play by the rules, be cautious Summary: Play by the rules, be cautious

and methodical; slow and steady wins and methodical; slow and steady wins the game!the game!

Get traffic & gain prospects Get traffic & gain prospects with Social Mediawith Social Media

Social media and Web 2.0 is not just Social media and Web 2.0 is not just Facebook, LinkedIn and Twitter!Facebook, LinkedIn and Twitter!

How I Use Social MediaHow I Use Social Media

Find my tribeFind my tribe


Find my tribeFind my tribe Build my presence in the midst of my Build my presence in the midst of my

tribetribe



tribetribe Listen + Contribute = ParticipateListen + Contribute = Participate



tribetribe Listen + Contribute = ParticipateListen + Contribute = Participate Start a conversation that carries over Start a conversation that carries over

to your siteto your site

Content Sharing SitesContent Sharing Sites

YouTube, Vimeo,Viddler, HowCast, YouTube, Vimeo,Viddler, HowCast, Blip.tvBlip.tv


YouTube, Vimeo,Viddle, HowCast, YouTube, Vimeo,Viddle, HowCast, Blip.tvBlip.tv

Flickr, Photobucket, SlideshareFlickr, Photobucket, Slideshare


YouTube, Vimeo,Viddle, HowCast, YouTube, Vimeo,Viddle, HowCast, Blip.tvBlip.tv

Flickr, Photobucket, SlideshareFlickr, Photobucket, Slideshare Hubpages, Squidoo, WikiHow, Hubpages, Squidoo, WikiHow,

GoogleKnolGoogleKnol

Social BookmarkingSocial Bookmarking Digg, StumbleUpon, delicio.usDigg, StumbleUpon, delicio.us Faves, propeller, mixx, misterwongFaves, propeller, mixx, misterwong

Take a breath….Take a breath….

Time to recap!Time to recap!

Why is SEO important to Why is SEO important to you?you?

The first page of Google is crucialThe first page of Google is crucial Other media requires constant Other media requires constant

feedingfeeding Don’t waste your website investment Don’t waste your website investment

by not spending to promote itby not spending to promote it


#1 Find a good SEO consultant#1 Find a good SEO consultant #2 Ask the right questions#2 Ask the right questions #3 Set realistic goals#3 Set realistic goals #4 Be honest with your SEO consultant#4 Be honest with your SEO consultant #5 Implement properly#5 Implement properlySummary: Play by the rules, be cautious Summary: Play by the rules, be cautious

and methodical; slow and consistent and methodical; slow and consistent wins the game!wins the game!

Social Media SummarySocial Media Summary

Use Social Networking to brand yourself Use Social Networking to brand yourself and become the industry expertand become the industry expert

Build your online presence in the midst Build your online presence in the midst of your tribeof your tribe

Use Social Content Sharing sites to Use Social Content Sharing sites to begin the conversation and lead them begin the conversation and lead them to youto you

Use Social Bookmarks, blogs and Use Social Bookmarks, blogs and forums to get backlinks to your siteforums to get backlinks to your site

More Qualified Traffic from More Qualified Traffic from Slow and Steady SEO = Slow and Steady SEO =

Success!Success!

Wrap Up and Action ItemsWrap Up and Action Items

Getting StartedGetting Started Get your house in orderGet your house in order

Make sure your site is nearly W3C compliantMake sure your site is nearly W3C compliant http://validator.w3.org/#validate_by_urihttp://validator.w3.org/#validate_by_uri

Examine and fix your Title and Description TagsExamine and fix your Title and Description Tags Add quality content to your site regularlyAdd quality content to your site regularly

Get you external campaign goingGet you external campaign going Develop a link building campaignDevelop a link building campaign

Content Sharing and Social BookmarkingContent Sharing and Social Bookmarking Develop and post content off siteDevelop and post content off site

Measure your success and Lather, Rinse and Measure your success and Lather, Rinse and RepeatRepeat

Other ResourcesOther Resources(This slideshow and all links will be located at (This slideshow and all links will be located at

www.Greensboro-SEO.com)www.Greensboro-SEO.com) Google Webmaster ToolsGoogle Webmaster Tools W3C Markup Validation ServicesW3C Markup Validation Services Wordpress plugins for SEOWordpress plugins for SEO Firefox plugins for SEOFirefox plugins for SEO

Thanks for being here!Thanks for being here!

Sam KanakanuiSam [email protected]@NetwaveSolutions.com

http://twitter.com/Greensboro_SEOhttp://twitter.com/Greensboro_SEO

mailto:[email protected]

Seo Survival Guide for Business Owners

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