SEO, SOCIAL AND PPC LUNCHTIME LEARNING

16TH OCTOBER 2013

SEO SUMMARY

Hummingbird

Conversational search

Impact on SERPs

http://ibc.lynxeds.com/photo/copper-rumped-hummingbird-saucerottia-tobaci/he-feed-me-maraval

GOOG

LE

HUM

MIN

GBIR

D

WHAT IS HUMMINGBIRD?

Google’s new, rewritten algorithm – it is not an update

Panda and Penguin are part of Hummingbird

90% of searches affected

Biggest change in 12 years

HOW DOES HUMMINGBIRD WORK?

Less focus on individual keywords – more focus on semantics

Search results based on whole search query

Response to the raise of conversational search

Hotels in London http://www.google.co.uk/trends/

CONVERSATIONAL SEARCH

CONVERSATIONAL SEARCH

Where to stay in London http://www.google.co.uk/trends/

CONVERSATIONAL SEARCH

What to see in London http://www.google.co.uk/trends/

IS SEO DEAD?

http://www.moddb.com/groups/amc-the-walking-dead

NO!

http://economistjourneytolife.blogspot.co.uk/2013/01/day-180-word-capitalism-in-equal-money.html http://mylifeinabundance.wordpress.com/2008/09/25/living-life-on-purpose/ http://www.clearlypositive.co.uk/living-life/ http://davidbattricksermons.wordpress.com/2011/02/13/a-sermon-on-living-life-to-the-full/

SEO IS NOT DEAD

Review focus on keyword (also (not provided))

Still create awesome content

Modern SEO is about users and conversions, not rankings

On page optimisation

Quality website

Quality content

“IN GENERAL, WEBMASTERS CAN IMPROVE THE RANK OF THEIR SITES BY CREATING HIGH-QUALITY SITES THAT USERS WILL WANT TO USE AND SHARE.”

https://support.google.com/webmasters/answer/34432?hl=en

SEO FUNDAMENTALS

GOOGLE VOICE SEARCH

http://www.youtube.com/watch?v=n2ZUSPecPRk

THE EFFECT ON SERPS

http://www.youtube.com/watch?v=n2ZUSPecPRk

Google+ meets YouTube

Google+ in ascendance

Hashtags in Google

Photo focus for embedded Tweets

SOCIAL SUMMARY

http://youtube-global.blogspot.co.uk/2013/09/youtube-new-comments.html

GOOGLE+ YOUTUBE COMMENTS

https://www.globalwebindex.net/Stream-Social-webinar

GOOGLE+ IN ASCENDANCE

http://techcrunch.com/2013/09/25/google-starts-supporting-google-hashtags-in-search-queries/

SEARCH WITH A HASHTAG

http://www.thedrum.com/news/2013/09/27/twitter-puts-photos-front-and-centre-revamped-embedded-tweets

EMBEDDED TWEETS MAKEOVER

AdWords image extensions

AdWords Ready Creatives

AdWords cross-device conversions

PPC SUMMARY

ADWORDS IMAGE EXTENSIONS

http://adwords.blogspot.co.uk/2013/06/new-image-extensions-enable-you-to-show.html

ADWORDS READY CREATIVES

http://adwords.blogspot.co.uk/2013/09/create-beautiful-engaging-display-ads.html

CROSS-DEVICE CONVERSIONS

https://support.google.com/adwords/answer/3419678

THANKS FOR LISTENING

@seocolin www.minttwist.com