SEO, Social and PPC Round Up - October 2013
-
Upload
colin-cheng -
Category
Technology
-
view
676 -
download
1
description
Transcript of SEO, Social and PPC Round Up - October 2013
SEO, SOCIAL AND PPC LUNCHTIME LEARNING
16TH OCTOBER 2013
SEO SUMMARY
Hummingbird
Conversational search
Impact on SERPs
http://ibc.lynxeds.com/photo/copper-rumped-hummingbird-saucerottia-tobaci/he-feed-me-maraval
GOOG
LE
HUM
MIN
GBIR
D
WHAT IS HUMMINGBIRD?
Google’s new, rewritten algorithm – it is not an update
Panda and Penguin are part of Hummingbird
90% of searches affected
Biggest change in 12 years
HOW DOES HUMMINGBIRD WORK?
Less focus on individual keywords – more focus on semantics
Search results based on whole search query
Response to the raise of conversational search
Hotels in London http://www.google.co.uk/trends/
CONVERSATIONAL SEARCH
CONVERSATIONAL SEARCH
Where to stay in London http://www.google.co.uk/trends/
CONVERSATIONAL SEARCH
What to see in London http://www.google.co.uk/trends/
IS SEO DEAD?
http://www.moddb.com/groups/amc-the-walking-dead
NO!
http://economistjourneytolife.blogspot.co.uk/2013/01/day-180-word-capitalism-in-equal-money.html http://mylifeinabundance.wordpress.com/2008/09/25/living-life-on-purpose/ http://www.clearlypositive.co.uk/living-life/ http://davidbattricksermons.wordpress.com/2011/02/13/a-sermon-on-living-life-to-the-full/
SEO IS NOT DEAD
Review focus on keyword (also (not provided))
Still create awesome content
Modern SEO is about users and conversions, not rankings
On page optimisation
Quality website
Quality content
“IN GENERAL, WEBMASTERS CAN IMPROVE THE RANK OF THEIR SITES BY CREATING HIGH-QUALITY SITES THAT USERS WILL WANT TO USE AND SHARE.”
https://support.google.com/webmasters/answer/34432?hl=en
SEO FUNDAMENTALS
GOOGLE VOICE SEARCH
http://www.youtube.com/watch?v=n2ZUSPecPRk
THE EFFECT ON SERPS
http://www.youtube.com/watch?v=n2ZUSPecPRk
Google+ meets YouTube
Google+ in ascendance
Hashtags in Google
Photo focus for embedded Tweets
SOCIAL SUMMARY
http://youtube-global.blogspot.co.uk/2013/09/youtube-new-comments.html
GOOGLE+ YOUTUBE COMMENTS
https://www.globalwebindex.net/Stream-Social-webinar
GOOGLE+ IN ASCENDANCE
http://techcrunch.com/2013/09/25/google-starts-supporting-google-hashtags-in-search-queries/
SEARCH WITH A HASHTAG
http://www.thedrum.com/news/2013/09/27/twitter-puts-photos-front-and-centre-revamped-embedded-tweets
EMBEDDED TWEETS MAKEOVER
AdWords image extensions
AdWords Ready Creatives
AdWords cross-device conversions
PPC SUMMARY
ADWORDS IMAGE EXTENSIONS
http://adwords.blogspot.co.uk/2013/06/new-image-extensions-enable-you-to-show.html
ADWORDS READY CREATIVES
http://adwords.blogspot.co.uk/2013/09/create-beautiful-engaging-display-ads.html
CROSS-DEVICE CONVERSIONS
https://support.google.com/adwords/answer/3419678
THANKS FOR LISTENING
@seocolin www.minttwist.com