SEO SEM and analytics tools explained for dummies

Post on 05-Feb-2015

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SEO, SEM and analytics tools explained for dummies using a car as an example.

Transcript of SEO SEM and analytics tools explained for dummies

www.yoursite.com

Omniture Site Catalyst

Google WebMaster tools

Google AdWords

Google WebMaster tools

Google WebMaster

tools

Omniture SearchCenter

Omniture Site Catalyst is the speedometer.

The web analytics solution will tell us how fast we go: traffic, conversions, keywords, etc.

Google AdWords are gasoline

To rapidly boost traffic to a website, AdWords is the gasoline that feeds the engine (site).

Omniture search center is the RPM meter.

It tells us when to change gear (bids) to either save gasoline (money) or drive (traffic) faster when needed

Google WM Tools are temperature, battery and oil meter.

It tells us when the engine is hot enough (or too much) to run, if we have a working battery (on searh engine CTR for our keywords), oil pressure (inbound links)